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on Tourism Economics |
| By: | Curtis, Panayiotis; Sdrali, Despina; Apostolopoulos, Constantinos |
| Abstract: | This paper develops a value-based framework for assessing tourism destination competitiveness, moving beyond volume-driven metrics that fail to capture long-term value, capital efficiency, and resilience. Drawing on research from 2000-2021, it integrates financial analysis with strategic management and sustainability governance. Competitiveness is defined through the interaction of three dimensions of capital efficiency, strategic positioning and adaptability in alignment with environmental, social and governance principles. The framework connects firm performance with sector dynamics and destination governance, offering a multi-level view of value creation. The analysis suggests that volume-driven models lead to inefficiency and lower resilience, whereas value-based strategies enhance long-term performance. The study proposes a unified analytical tool for Destination Management and Marketing Organizations (DMMOs) to support an effective and efficient decision making process for a sustainable and resilient tourism development |
| Keywords: | value-based competitiveness, capital productivity, destination governance, sustainability, resilience, ROTA-DuPont ratio |
| JEL: | Z32 Q56 D24 R11 |
| Date: | 2026 |
| URL: | https://d.repec.org/n?u=RePEc:zbw:esconf:344151 |
| By: | González-Jiménez, Paulina; Barriga Ortiz, Pablo Andres; Berrones-Flemmig, Claudia Nelly; Nouri-Fritsche, Neda |
| Abstract: | This study investigates the potential of the German tourism market to support Sustainable Indigenous Tourism (SIT) in Mexico. Against a backdrop of growing global demand for transformative, values-driven travel, Mexico's reliance on mass tourism has generated severe environmental degradation and the marginalization of indigenous communities. Sustainable Indigenous Tourism-defined by indigenous ownership, cultural preservation, and community-led economic empowerment-offers a systemic alternative aligned with ethical consumption and sustainability goals. Grounded in an integrative theoretical framework combining the Theory of Planned Behavior, Theory of Consumption Values, and Past Behavior, this mixed-methods research examines German travelers' interest and willingness to pay (WTP) for SIT experiences. Quantitative findings from a structured survey of 204 respondents, analyzed via multiple regression and exploratory factor analysis, reveal that perceived value (Ø = 0.525, p |
| Keywords: | Sustainable Indigenous Tourism, Willingness to Pay, German Tourism Market, Mexico, Macromarketing |
| JEL: | M O Q Z |
| Date: | 2026 |
| URL: | https://d.repec.org/n?u=RePEc:zbw:iubhbm:344087 |
| By: | Curtis, Panayiotis |
| Abstract: | Destination competitiveness is increasingly challenged by the need to reconcile economic performance and capital efficiency with strategic adaptability, environmental sustainability, social legitimacy and resilience. Recent policy developments, including the OECD’s 2026 emphasis on more balanced, sustainable and value-oriented tourism development reinforces the need to move beyond volume-driven approaches. This paper proposes a tourism value stack as an integrated architecture to operationalize this transition at DMMO level in order to bridge the persistent macro-to-micro execution gap between International diagnostic frameworks and local operational enforcement. It is comprised of six interrelated layers and is complemented by a double-loop feedback mechanism, through which performance outcomes, environmental, social conditions, stakeholder feedback and external changes inform strategic learning, assist capability development and promote subsequent optimal resource allocation. It denotes that destination competitiveness should be understood as the capacity to convert destination resources, capabilities and coordinated action into sustainable value which enhances, maintains and renews value. It builds on a previous value-based conceptual framework to develop an integrated architecture for sustainable and resilient destination competitiveness. The value stack architecture connects diagnostic destination conditions and capabilities of WEF-TTDI 2024 and contemporary policy direction of OECD 2026 with respect to strategy execution, performance management and adaptive governance, while sustainability and resilience operate as cross-cutting requirements supported by strategic and learning feedback loops. The paper's contribution is the development of an integrative and operational framework linking destination assets and capabilities to governance, strategic action, measurable economic (local value) and long-term resilience. The framework is illustrated through the Santorini island (Greece) case, to demonstrate how contemporary destination challenges can be analyzed and addressed through a coherent value-oriented architecture. |
| Keywords: | DMMOs, Tourism Value Stack, OECD 2026 policy mandates, TTDI, Complex Adaptive Systems, Over tourism, Santorini Island (Greece) |
| JEL: | L83 Q56 R11 R58 Z32 D24 |
| Date: | 2026 |
| URL: | https://d.repec.org/n?u=RePEc:zbw:esprep:344153 |