| Abstract: |
Urban cycling tourism represents a cornerstone of sustainable mobility
strategies aimed at reducing motorised travel and improving environmental and
social well-being in cities. However, despite the crucial role of safety in
encouraging cycling uptake, research has seldom examined how urban bike
tourists adjust their behaviour to mitigate risk and cope with perceived road
unsafety. Likewise, the influence of information on cycling accidents and risk
perception on the intention to engage in urban cycling tourism remains largely
overlooked in the literature. This study advances knowledge in this field by
analysing data from an Italian online survey of city cyclists, adopting the
Protection Motivation Theory (PMT) and a two-step empirical approach. First,
an ordered probit model investigates how socio-demographic and travel-related
characteristics shape the use of information sources and perceptions of road
safety among cyclists. Second, after validating PMT constructs and identifying
latent dimensions through confirmatory and exploratory factor analysis, a
structural equation model estimates the effects of information sources on
health-protective intentions and behaviours relevant for sustainable cycling
mobility. Results show that information on risks exerts both direct and
indirect effects, mediated by PMT constructs, on the intention to avoid urban
bike tourism. The findings offer insights for policy interventions aimed at
enhancing perceived and actual safety, thereby supporting a modal shift toward
more sustainable urban travel choices. |