| Abstract: |
This study examines the evolution of Azerbaijan’s tourism sector in the
aftermath of the COVID-19 pandemic, focusing on the economic and policy
consequences of prolonged land-border closures. Drawing on official
statistics, international datasets, and comparative analysis with Georgia and
Armenia, the paper investigates trends in inbound tourism, revenue generation,
employment, and investment across 2016–2024. The findings reveal that while
the sector has demonstrated signs of recovery—particularly through growth in
higher-value and diversified visitor segments—Azerbaijan’s performance remains
significantly below pre-pandemic levels and lags behind regional peers. The
analysis identifies structural inefficiencies, methodological weaknesses in
statistical reporting, and policy misalignments that constrain sectoral
growth. It concludes that restrictive border and mobility policies are
incompatible with Azerbaijan’s stated objectives of tourism-led
diversification and sustainable development. |
| Keywords: |
Azerbaijan, tourism policy, COVID-19 recovery, border closure, non-oil economy, South Caucasus, UNWTO standards, economic diversification |