| Abstract: |
" Objective - This study aims to explore the potential for developing
sustainable creative tourism in Ban Khlong Bang Phai, Nonthaburi, by analyzing
both supply and demand factors. The research adopts an empirical approach to
assess the integration of local cultural and natural resources into tourism
planning and the influence of tourist motivations on satisfaction. Methodology
- A mixed-methods design was employed, combining qualitative interviews with
12 key community stakeholders and quantitative surveys of 169 tourists.
Qualitative data identified local resources, cultural activities, and
development opportunities, while quantitative data assessed tourist
motivations, satisfaction, and decision-making factors using structured
questionnaires, descriptive statistics, and multiple regression analysis.
Findings - Ban Khlong Bang Phai possesses rich cultural and natural resources,
including traditional arts, crafts, agricultural practices, and religious
activities, which can serve as the basis for creative tourism. Tourists were
primarily motivated by the uniqueness of the destination and the cultural
activities it offered. High satisfaction was reported with cultural
experiences, local hospitality, and destination authenticity, while
infrastructure challenges such as transportation and signage were identified
as areas for improvement. Significant correlations were found between tourist
motivations and satisfaction. Novelty - The study offers an empirical
framework linking community cultural resources with tourist motivations and
satisfaction to guide sustainable creative tourism development. It provides
actionable insights for planning tourism activities that preserve cultural
authenticity while promoting local economic growth, addressing a research gap
in community-based creative tourism in Thailand. Type of Paper - Empirical" |