| Abstract: |
Experiential focused on creating memorable and meaningful experiences for
consumers, has emerged as a key strategy in promoting tourist destinations.
particularly in destinations seeking to highlight their unique cultural
characteristics. In this study, the influence of experiential marketing on the
tourism demand of the floating islands Los Uros, Puno, an emblematic
destination in Peru, is analyzed. The objective of the research was to
evaluate how experiential marketing strategies impact tourism demand in this
destination, focusing on the sensorial, affective and thought experiences that
tourists perceive. The methodology adopted a quantitative approach, with a non
experimental cross-sectional design, descriptive scope and a correlational
analysis. The study population consisted of 158 tourists. To collect the data,
a questionnaire based on a 5-point Likert scale was used, with a total of 21
items. Among the results, a significant positive correlation was found (r =
0.809, p |