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on Tourism Economics |
| By: | Viên, Trần Thị Xuân; Giao, Ha Nam Khanh; Thành, Tạ Văn |
| Abstract: | This article examines the impacts of smart tourism applications, destination imagery, and tourist satisfaction on the likelihood of tourists returning to Nha Trang. The authors implemented a mixed methods research approach, which included expert interviews, focus group discussions, and Confirmatory Factor Analysis within Structural Equation Modeling (CB – SEM). The study results reveal that smart tourism applications directly and positively influence their perception of the destination image. This enhanced destination image significantly boosts tourist satisfaction and positively correlates with their intention to revisit. From these findings, the authors suggest several managerial strategies: (1) to augment the visibility and development of smart tourism applications to boost Nha Trang’s tourism; (2) to enhance tourist satisfaction by crafting an impressive and memorable image of the destination through the effective preservation and utilization of the region’s natural assets and cultural heritage. Additionally, it is imperative for government authorities to rigorously manage the pricing of tourism services to maintain quality and deliver value to tourism. |
| Date: | 2024–08–19 |
| URL: | https://d.repec.org/n?u=RePEc:osf:osfxxx:6zasc_v1 |
| By: | World Bank |
| Keywords: | Industry-Accommodation & Tourism Industry Gender-Gender and Economic Policy Social Protections and Labor-Employment and Unemployment |
| Date: | 2024–10 |
| URL: | https://d.repec.org/n?u=RePEc:wbk:wboper:42332 |
| By: | Iswanto, Dedy; Handriana, Tanti; Nazwin, Asfarony Hendra; Sangadji, Suwandi S. (Universitas Nuku) |
| Abstract: | Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study aims to identify digital marketing strategies that have been widely used by researchers in various countries and look for new models or new strategies that are relevant to be applied in developing countries after COVID-19 through a systematic literature review. The author searched for scientific articles on the Scopus database that were in English and fully accessible. This research reviewed 19 articles using a systematic literature review. The results showed that the majority of related research was published in 2018-2022, ten related articles were published in 2022 with three articles published in Spain. All authors proposed various variables, but generally conventional in digital marketing, while not many authors concentrated on the utilization of influencers in carrying out digital marketing. Therefore, this research offers a digital marketing strategy combined with the role of influencers in tourist destinations that have a competitive advantage. |
| Date: | 2024–02–28 |
| URL: | https://d.repec.org/n?u=RePEc:osf:osfxxx:m97kd_v1 |
| By: | Syed Adeel Abbas; Ali Ahmad; Ban Edilbi; Amos Abu |
| Keywords: | Macroeconomics and Economic Growth-Economic Growth |
| Date: | 2024–07 |
| URL: | https://d.repec.org/n?u=RePEc:wbk:wboper:41833 |
| By: | World Bank |
| Keywords: | Environment-Pollution Management & Control Environment-Natural Resources Management Environment-Tourism and Ecotourism |
| Date: | 2024–09 |
| URL: | https://d.repec.org/n?u=RePEc:wbk:wboper:42207 |