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on Tourism Economics |
| By: | Suzuki, Miho; Tomitaka, Mahoro; Takano, Yu; Shibata, Rei; Oguro, Michio; Sasaki, Takehiro |
| Abstract: | Enhancing tourist satisfaction is the key to sustainable tourism in protected areas. However, tourist satisfaction may be influenced by various factors, including the specific destinations visited inside protected areas. Here, we conducted a destination-specific analysis of major national parks in Japan using an online questionnaire to examine the factors determining tourist satisfaction. Participants were asked questions regarding their gender and age, accessibility to the park, awareness about the national park, specific destinations visited within the park, and motivations for visiting. Responses from 1, 175 participants were included in the final analysis. We found that tourist satisfaction generally increased with the distance from tourists’ residential areas to destinations. Additionally, tourists who were aware that the destination was situated within a designated national park reported a higher level of satisfaction. Increasing the awareness regarding national parks and the associated knowledge input from visual, verbal, and sensory stimuli can thus increase tourist satisfaction and improve economic circulation in rural areas through increased tourism from outside the region. We also demonstrated that the effect of protection level on tourist satisfaction varies according to the destination group with different motivations for visiting. Our study underscores the importance of tailoring management strategies to address the unique requirements of different destinations within a park, thereby facilitating tourist satisfaction and experience. |
| Date: | 2024–07–11 |
| URL: | https://d.repec.org/n?u=RePEc:osf:socarx:cv9hs_v1 |
| By: | von Briel, Dorine; Kemperman, Astrid; Dolnicar, Sara (The University of Queensland) |
| Abstract: | United Nations Sustainable Development Goal 12 calls for nations to ensure sustainable consumption and production. The tourism industry can contribute to this aim by reducing the provision of non-essential service components with negative environmental consequences, such as single-use plastic items. This study (1) identifies unsustainable non-essential accommodation services, (2) determines tourist preferences for each service compared to each other at aggregate and market segment levels, and (3) assesses the potential of two alternative theory-based approaches (risk reduction through autonomy and gain- and loss- framing of the price) to entice tourists to forfeit environmentally unsustainable non-essential service components. Results from a discrete choice experiment suggest that tourists see little value in most non-essential unsustainable service components and that gain-framing the price represents the most promising strategy to motivate tourists to voluntarily opt-out of such service components. Theoretical and managerial implications of these findings are discussed. |
| Date: | 2025–02–20 |
| URL: | https://d.repec.org/n?u=RePEc:osf:osfxxx:a9wbe_v3 |
| By: | G. Vecchietti; S. Dyussembayeva; G. Viglia; M. Nassar; O. Untilov (Audencia Business School) |
| Abstract: | This work examines how the type of breakfast offered by a family-run hotel affects guests' decisions to stay. Grounded in the construal level theory, we hypothesize that offering a traditional, local breakfast, compared to a continental one, increases the likelihood of guests staying, especially among leisure travelers in a family run hotel. A field experiment (n = 146) and an online study (n = 300) test this hypothesis by exposing guests to different breakfast conditions. The findings confirm that traditional, local breakfast increases the number of guests who stay for breakfast, with a stronger effect for tourist travelers. Perceived authenticity mediates this relationship. The paper contributes to understanding consumer decision-making in hospitality and offers practical implications for revenue management, suggesting that providing traditional, local breakfast can increase hotel profits. |
| Keywords: | Family-run hotels, Construal level theory, Authenticity, Traditional, Breakfast |
| Date: | 2025–01 |
| URL: | https://d.repec.org/n?u=RePEc:hal:journl:hal-04922450 |