| Abstract: |
Tourism has become a vital driver for economic growth and cultural exchange in
Tamil Nadu, particularly in rural areas where traditional customs and
livelihoods coexist with increasing visitor numbers(N. et al., 2024). This
study employs qualitative methods, including semi-structured interviews, focus
group discussions, and participant observations, to assess the socio-cultural
and economic effects of tourism on rural communities. Findings reveal that
while tourism generates economic benefits such as increased income and job
creation, it also presents challenges like seasonal fluctuations and
over-reliance on the industry. Socio-culturally, tourism fosters cultural
interaction and empowers marginalized groups, especially women, through
entrepreneurship. However, concerns arise regarding the erosion of traditional
values and customs. Environmental impacts are evident, with increased pressure
on natural resources and infrastructure, although eco-tourism initiatives have
spurred conservation efforts. The study underscores the need for
community-focused and sustainable tourism frameworks that align economic
benefits with cultural preservation and environmental sustainability.
Inclusive policies that engage local stakeholders in decision-making are
essential for ensuring tourism development aligns with community priorities
and long-term sustainability. |