| Abstract: |
Since 2012, the number of inbound tourists to Japan has increased every year,
and new records of tourism-related economic indicators are being updated. On
the other hand, the sudden inbound boom has led to a concentration of travel
destinations, and overtourism has become a problem. In this paper, we first
statistically observe the concentration of tourists by accommodation type for
each country of origin. Second, by identifying tourism amenities that
contribute to inbound demand, we gain the knowledge necessary to shift demand
from facilities with a high concentration of inbound tourists to facilities
with lower occupancy. For the analysis, we utilised establishment data from
the Online Travel Agency 'Accommodation Travel Statistics Survey' and data on
tourism resources by region. The results show that the number of rooms,
average price, membership of the hotel in a chain, internet availability, room
type, number of World Heritage sites, and number of direct flights positively
affect inbound demand. In particular, for ryokan (Japanese-style inns) with
low occupancy rates and inbound guest ratios, their independence, internet
availability, Western-style room availability, number of World Heritage sites,
and hot spring facilities are effective in capturing demand. |