nep-tur New Economics Papers
on Tourism Economics
Issue of 2023‒10‒23
two papers chosen by
Laura Vici, Università di Bologna

  1. Role of Tourism in Ensuring Gender Equity: An Asian Perspective By Murthi, Srinivash; Zhang, Wen; Shaturaev, Jakhongir
  2. Transforming scandals into entrepreneurial opportunities: The case of the hospitality industry By Cynthia Assaf; Gilles Grolleau; Naoufel Mzoughi

  1. By: Murthi, Srinivash; Zhang, Wen; Shaturaev, Jakhongir
    Abstract: Using data from 20 Asian countries between 2010 and 2022, this study employed a system generalized method of moments estimation approach to examine the impact of tourism on gender equality. The findings indicate that tourism has a notable and positive influence on gender equality. Specifically, this impact was found to be the strongest and most statistically significant in east and southeast Asian countries, followed by west and central Asian countries, and finally south Asian countries. Furthermore, the effects of control variables related to the economy, education, and employment on gender equality varied significantly across these three subsets of countries. Overall, these results can serve as a catalyst for future interdisciplinary research in the field of tourism and gender equality, ultimately enhancing our understanding of this crucial aspect of the tourism industry.
    Keywords: Asian countries; tourism; gender equality; GMM
    JEL: F3 G0 M3 P3
    Date: 2023–02–10
  2. By: Cynthia Assaf (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]); Gilles Grolleau (CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)); Naoufel Mzoughi (ECODEVELOPPEMENT - Unité de recherche d'Écodéveloppement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)
    Abstract: Scandals are frequently considered as detrimental for involved businesses. When hotels serve as a backdrop and are collateral victims of scandals caused by high-profile individuals, we argue that entrepreneurially minded executives can envision scandals as an unexpected opportunity, likely to bring good news to the involved hotels. Tourism businesses offer supportive evidence. In a constructivist perspective, scandals and their consequences do not result from the transgression seriousness, but are socially constructed. Entrepreneurially minded individuals influence this social construction and seek to transform scandals into entrepreneurial opportunities. We analyse whether and how hospitality executives can channel the a priori destructive forces involved in a scandal eruption towards a direction aligned with their own interests. We identify three potential mechanisms by which hospitality executives can make the best of scandals, namely, by increasing exposure and attracting attention at a low cost, offering a basis for differentiation and innovation and generating useful marketing data. We identify some conditions that make this outcome more likely. Rather than just avoiding or containing the scandal consequences, we propose to equip hospitality executives with a scandal management plan that explicitly considers the bright side of scandals.
    Keywords: constructivism, hospitality, hotels, transgression, tourism, entrepreneurs, innovation
    Date: 2023–03–01

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