| Abstract: |
This research examines the phenomenon of pilgrimage tourism through a case
study of the Fort Pilar Shrine in Zamboanga City, Philippines. By employing a
mixed-methods approach, the study aims to investigate the factors contributing
to the popularity of the shrine as a pilgrimage destination and analyze the
socio-economic impacts it generates. The findings indicate that religious
motivations, historical significance, and cultural experiences emerge as the
key drivers attracting pilgrims to Fort Pilar Shrine. Furthermore, the
shrine's economic significance is evident, as it contributes to job creation,
income generation, and local business development. The study underscores the
importance of strategic planning and sustainable management in pilgrimage
tourism destinations. It highlights the need for improved infrastructure,
visitor services, and marketing efforts to enhance the overall visitor
experience. Moreover, community involvement and stakeholder collaboration
emerge as critical factors for the long-term success and sustainability of
pilgrimage sites. The research findings have practical implications for
policymakers, local communities, and tourism authorities. By understanding the
factors that attract pilgrims and the potential socio-economic benefits,
decision-makers can develop effective strategies to harness the full potential
of pilgrimage tourism. This study contributes to the broader understanding of
pilgrimage tourism dynamics and offers insights for the sustainable
development of similar sites worldwide |