| Abstract: |
Domestic (internal) tourism is currently considered as an important strategic
option, as it is one of the most important sectors contributing to achieving
economic and social development goals, as Algeria has natural, cultural, and
heritage tourism potentials that make it a tourist destination and a tourist
attraction by excellence, and we have relied in our research on the
descriptive approach in an attempt to know the strategy followed by the
government in order to advance this sector in light of the significant decline
left by the Corona Covid-19 pandemic, the results showed that appropriate
strategies must be followed that target the internal tourism markets in order
to attract more tourists by providing various services and entertainment at
the same time, at competitive prices with diversification of promotional
activities and marketing through social networking sites, in addition to
attention to monitoring, evaluation and follow-up of tourist destinations and
attention to their cleanliness. |