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on Tourism Economics |
| By: | Evangelos Christou (International Hellenic University); Anestis Fotiadis (Zayed University); Kostas Alexandris (Aristotle University of Thessaloniki) |
| Abstract: | Book of extended abstracts (proceedings) of TOURMAN 2021 Conference "Restarting tourism, travel and hospitality: The day after". |
| Keywords: | tourism,travel,hospitality,leisure |
| Date: | 2021–07–15 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03313706&r= |
| By: | Zineb Debbagh (UIT - Université Ibn Tofaïl); Hassan Azouaoui (UIT - Université Ibn Tofaïl) |
| Abstract: | In a tourism destination, tourists are the main factor and what matters is to attract them. Therefore, in the competitive context of tourism destinations, those who can create, enhance and differentiate their image are more successful as they improve their popularity, reputation, and ability to attract more tourists in the future. Hence, we can infer that the image of the destination is one of effective marketing tools to attract more tourists. The purpose of this paper is to examine the impact of destination images on behavioral intentions. More specifically, we investigate the impact of cognitive and affective destination image on intentions to revisit and recommend the destination among past tourists. Data were collected from 249 tourists who visited the city of Essaouira and the model was tested using structural equation modeling based on the PLS method. The results of this study is to support the positive impact of the destination image on behavioral intentions. |
| Keywords: | Behavioral intention,Tourism,Marketing,Destination,Image |
| Date: | 2021–07–30 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03316260&r= |
| By: | Zineb Debbagh (UIT - Université Ibn Tofaïl); Hassan Azouaoui (UIT - Université Ibn Tofaïl) |
| Abstract: | Events are recognized as catalysts for tourism development and enhancing the image of the destination. Indeed destination marketers view the use of events as territorial marketing tools that contribute to the future success of the destination. The aim of this study is to provide a theoretical understanding and empirical examination of the impact of event image on destination image. We mobilize the theory of image transfer to examine the causal link between festival image and host destination image. Data were collected among 514 tourists who attended music festivals in Morocco and the model was tested using structural equation modeling (PLS-SEM). The results of this study support the positive impact of the event's image on the destination's image and confirm the image transfer from the event to the destination. |
| Abstract: | Les événements sont reconnus comme des catalyseurs de développement touristique et d'amélioration de l'image de destination. En effet, les marqueteurs de la destination voient l'utilisation des événements comme outil de marketing territorial qui contribueront au rayonnement de la destination. L'objectif de ce papier est de fournir une compréhension théorique et un examen empirique de l'impact de l'image de l'événement sur l'image de la destination. Nous mobilisons la théorie du transfert d'image pour examiner le lien de causalité entre l'image du festival et l'image de la destination hôte. Les données ont été collectées auprès de 514 touristes qui ont assisté à des festivals de musique au Maroc et le test du modèle s'est effectué par la modélisation par équations structurelles basée sur la méthode PLS. Les résultats de cette étude soutiennent l'impact positif de l'image de l'événement sur l'image de la destination et confirment le transfert d'image de l'événement vers la destination. |
| Keywords: | Event image,destination image,image transfer,Image de la destination,Image de l’événement,Transfert d'image |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03316268&r= |