nep-tur New Economics Papers
on Tourism Economics
Issue of 2021‒05‒17
four papers chosen by
Laura Vici
Università di Bologna

  1. A Beam of Light: Media, Tourism & Economic Development By Samuel Nocito; Marcello Sartarelli; Francesco Sobbrio
  2. Assessing the tourism sustainability of EU regions at the NUTS-2 level with a composite and regionalised indicator By Dario Bertocchi; Nicola Camatti; Luca Salmasi; Jan van der Borg
  3. eWOM and growth strategies for the tourism industry in maritime museum networks. The case of the Arca Adriatica tourist product By Umberto Rosin; Michele Bonazzi; Francesco Casarin
  4. Tourism and economic growth: an application to coastal regions in the Mediterranean area By Nicola Camatti; Luca Salmasi; Jan van der Borg

  1. By: Samuel Nocito; Marcello Sartarelli; Francesco Sobbrio
    Abstract: Tourism accounts for around one tenth of global GDP. We analyze the impact of entertainment media in drawing tourists to filming locations (media multiplier ) and, in turn, the effect of tourism on local economic development (tourism multiplier ). To assess the media multiplier, we employ a triple-difference empirical strategy exploiting the staggered international release across the EU of Inspector Montalbano, a TV series set in four municipalities of Sicily, a region of Italy. We find that the series release led to a fourfold increase in the number of tourists and boosted tourist expenditure by a factor of 2.5. Furthermore, we provide evidence of positive spillovers in nearby municipalities. To estimate the tourism multiplier, we exploit the interaction between the filming locations and the time-varying share of countries in which the series was aired, to instrument total tourist expenditure at the municipality-time level. Our results show that a 10% increase in total tourist expenditure translates into an increase in municipal income of 4.7%. The paper suggests that both entertainment media and tourism can be powerful tools to boost economic development.
    Keywords: media, tourism, economic development
    JEL: L82 L83 O12 Z32
    Date: 2021
  2. By: Dario Bertocchi (Department of Economics, University Of Venice Cà Foscari); Nicola Camatti (Department of Economics, University Of Venice Cà Foscari); Luca Salmasi (Catholic University, Department of Economics and Finance, Roma, Italy); Jan van der Borg (Department of Economics, University Of Venice Cà Foscari)
    Abstract: Sustainability in the tourism sector has become a principal goal for destination management and for the strengthening of the competitiveness and attractiveness of destinations (Bell & Morse, 2012). There is, however, no absolute scale of spatial analysis for sustainability. In this paper, we propose regions as a unit of analysis. Our empirical approach aims to assign regional variability to an already existing and commonly used national indicator, making it possible to achieve a good compromise between data availability and the need to have access to universally comparable data while embracing the value of scaling down the monitoring process to consider detail at a more local level. The advantage of such an approach is that it combines the rich set of information from existing indicators with the wide availability of quantitative regional indicators freely obtainable from official statistical sources, such as Eurostat or ESPON (European Spatial Planning European Network). Our paper develops an application using the Tourism & Travel Competitiveness Index framework as a starting point, creating regional sustainability indicators for the 281 NUTS-2 regions (territorial units for statistics) in Europe. The first contribution of this approach is the regionalisation of a national indicator that allows monitoring of not only the individual level of sustainability of a destination, but also its standing among every other European region. The second is the creation of a practical tool that is able to continuously monitor and benchmark the sustainable development of EU regions, thereby supporting stakeholders in their decision-making processes
    Keywords: Tourism Sustainability Indicators, Regional Sustainability, Environmental Indicators, Regionalisation, NUTS-2
    JEL: L83 Q01 Q56 R11 R58 Z32
    Date: 2021
  3. By: Umberto Rosin (Dept. of Management, Università Ca' Foscari Venice); Michele Bonazzi (Dept. of Management, Università Ca' Foscari Venice); Francesco Casarin (Dept. of Management, Università Ca' Foscari Venice)
    Abstract: Museum networks are proliferating in the Mediterranean area showing new forms of collaboration between public and private institutions. Museums and heritage conservation play a fundamental role in tourism development. The purpose of the present working paper is to provide an analysis of the museum network experience in order to define a set of useful and viable marketing strategies to be adopted by the museum management with respect to the relative tourist context. The case of the Arca Adriatica maritime museum network - a network of eight maritime museums representing the core asset of an elaborated tourist product - has been analyzed and considered particularly relevant and of peculiar interest. After the analysis of the museum network and its most important related points of interest, managerial recommendations within strategic and tactical perspectives are hence presented.
    Date: 2021–05
  4. By: Nicola Camatti (Department of Economics, University Of Venice Cà Foscari); Luca Salmasi (Catholic University, Department of Economics and Finance, Roma, Italy); Jan van der Borg (Department of Economics, University Of Venice Cà Foscari)
    Abstract: This paper describes regional touristic supply under the framework of territorial capital to understand which territorial assets are the most important for stimulating economic growth. We used spatial regression models to consider spatial dependencies among regions, and Bayesian Model Averaging to specify our models using only the most relevant territorial assets. We have focused on the Mediterranean coast. The results show that many of the variables considered in our models play an important role in predicting GDP, recognizing them as strategic in economic growth, as well as a variety of strictly tourist assets, such as cultural heritage and landscape.
    Keywords: tourism growth, territorial capital, tourism competitiveness, spillover effects, spatial regression models, Mediterranean area
    JEL: C11 L83 Z32 R11 R58

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