| By: |
Erica Mingotto (Dept. of Management, Università Ca' Foscari Venice);
Michele Tamma (Dept. of Management, Università Ca' Foscari Venice) |
| Abstract: |
Covid-19 is disruptively impacting the tourism industry and the recovery will
likely be slow and followed by important transformations for tourist
companies. The paper wants to provide a contribution to the understanding of
the immediate and future response mechanisms of tourism businesses for
recovery. It is based on an ongoing explorative research started in June 2020
and based on interviews and focus groups among a small sample of hotel
companies in the historic center of Venice - Italy. First insights show that
recovery actions are still quite passive and defensive, due to the great
uncertainty. Nevertheless, positive signals seem to come from the increase in
direct sales and, surprisingly, in high-profile and high spender tourists.
Businesses are dealing a situation that, however negative for their revenues,
opens up the prospect of a new development for tourism in Venice different
from mass tourism that was afflicting the city. |
| Keywords: |
hospitality industry, Covid-19, crisis, business response, recovery, qualitative research |
| Date: |
2021–03 |
| URL: |
http://d.repec.org/n?u=RePEc:vnm:wpdman:179&r=all |