nep-tur New Economics Papers
on Tourism Economics
Issue of 2021‒02‒22
three papers chosen by
Laura Vici
Università di Bologna

  1. Cultural institutions and Digital Innovation: Is Cultural Tourism Becoming Obsolete? By Andrea Salustri; Valeria Cocco
  2. Cultural Tourism: Romania, a Promising Tourist Attraction By Aurelia Sabiescu

  1. By: Andrea Salustri (Università Sapienza di Roma - Dipartimento di Studi Giuridici, Filosofici ed Economici); Valeria Cocco (Università Sapienza di Roma - MEMOTEF)
    Abstract: This research investigates issues such as the preservation and valorization of cultural heritage, cultural and experiential tourism, cyber tourism and digital marketing. In this perspective, cultural tourism, being at the crossroads between the cultural and the economic system, may be thought as a primary activity in the effort of making economic development more culturally sustainable. However, the polarizing attractiveness of the Italian main cities of art results in a reduced capacity for spreading tourist flows throughout the national territory. Therefore, the aim of the research is to investigate how marketable and non-marketable cultural goods and services may be distributed to the wider public by means of digital technologies, either contributing to the human and social progress, either generating culturally sustainable economic value. Within this general framework, this research focuses on museums’ management and on the challenge of triggering a process of digital social innovation as a foundation for the online fruition of cultural goods and services. While waiting for a “new tourist normality†and given the renewed need for social distancing to limit the contagion, by exploiting technological and digital innovation, a new inclusive and attractive market for cultural tourism has been shaped. Therefore, the travel experience, as well as all the activities related to the preservation and valorization of cultural heritage, could evolve, because of the renewed needs of tourists inspired by the experiences and emotions lived on digital platforms.
    Keywords: cultural economics; museums services; cyber tourism
    JEL: Z11 Z31 Z32
    Date: 2021–02
  2. By: Aurelia Sabiescu (University of Craiova, Craiova, Romania)
    Abstract: Romania holds a cultural, historical and ethno-folkloric patrimony of considerable value which advantages the increase of tourism attractiveness. The tourism industry in our country had its starting point back in the 19th century. The development of the cultural tourism entails the recognition, restoration and the renovation of historic buildings and, mainly, of the existent historical patrimony, the entire process being accompanied by the recognition and the encouragement of local traditions, subsequently stimulating this development by means of cultural products. Romania has followed some essential steps in order to be seen as a destination of cultural interest, and not only environmentally, considering the fact that a large amount of sites and attractions with a stark impact from a historical and aesthetical perspective. For Romania, cultural tourism is regarded as an essential matter, whereas most itineraries suggested by various tour operators from Italy are focusing especially on this field. The most known and popular tourist attractions seen in the Italian market are Transylvania and its three main cities (Sibiu, BraÅŸov, SighiÅŸoara), Bukovina with its painted monasteries. The tour continues from Bucharest to Sinaia, offering the opportunity to explore the lands of royal castles, and finally reaching Transylvania, a true land of fairy tales, with its Bran Castle, the famous RâÅŸnov Fortress and other churches and medieval buildings. The trip is followed by a sightseeing of the main urban centers in BraÅŸov, such as the Black Church, with its towers and strongholds; Sibiu, along with the Astra National Museum and the Brukenthal National Museum (being the first museum built in Central and Eastern Europe), and SighiÅŸoara, a hidden gem destination in Romania, which presents a well-defined medieval center, along with the Clock Tower, watching over the entire city. Those who are specifically interested in finding out more about the Romanian cultural patrimony are invited to visit the 30 main destinations in Romania included in the UNESCO List, in which, apart from the monasteries, churches and the urban centers previously mentioned, there are also included the Dacian settlements in Orăştie Mountains (Sarmisegethusa Regia).
    Keywords: Tourism, Cultural Tourism, Urban Tourism, Urban Center, Historic Patrimony, Tourist Attraction, Church, Monastery, Tourism Market, Industry
    Date: 2020–08
  3. By: Rosa María Velázquez-Sánchez (Universidad Autónoma “Benito Juárez†de Oaxaca, Mexico); Jesús Gómez-Velázquez (Instituto Politécnico Nacional (Mexico))
    Abstract: Mexico is widely recognized by the international tourism due to its natural and cultural attractions with coastal, ecotourism and community tourism destinations. There are several community tourism destinations in the southeast region of the country and mainly in Oaxaca State, which main attraction is its cultural heritage. In the northern highlands region of Oaxaca, where most of the indigenous groups are located, it is common to find a pre-Hispanic worldview based on the relationship with the earth and in this region is where the largest number of community tourism destinations is located. The community tourism lies in the appreciation of the natural environment in coexistence with the culture of the local inhabitants. However, the Mexican tourism policy has oriented the growth of tourism in indigenous communities with a homogeneous model based on the construction of cabins with modern elements and without considering the community worldview. In this research, the elements of the community worldview that relate to the conservation of cultural and natural heritage in the development of tourist destinations were analyzed qualitatively with the use of in-depth interviews with key informants. The results provide indicators of community worldview that explain the preservation of culture and can contribute to establish the bases for the development of sustainable tourism destinations in indigenous communities.
    Keywords: Tourism, Worldviews, Sustainability, Culture, Indigenous Communities.
    JEL: Q01 Q26 Q28
    Date: 2020–12

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