| By: |
Chatzigeorgiou, Chryssoula;
Christou, Evangelos |
| Abstract: |
This paper presents a study that explores consumers’ experiences with
technology-assisted service encounters by investigating the applicability of
Mick and Fournier’s paradoxes of technology adoption to the social media as
distribution channel in tourism scenario. In-depth interviews were conducted
to explore consumers’ experiences when using social media distribution
services and the results were compared to those of Mick and Fournier. The
findings are similar, suggesting that when consumers adopt online technology
like social media, they can simultaneously develop positive and negative
attitudes. The findings of this study also suggest that the nature of some of
the paradoxes experienced by consumers may depend on the industry (tourism in
this study) and the technology (social media in this study) being investigated. |
| Keywords: |
adoption of technological innovations,social media,distribution channels,tourism marketing |
| JEL: |
L83 M1 O14 Z33 |
| Date: |
2019 |
| URL: |
http://d.repec.org/n?u=RePEc:zbw:esconf:215794&r=all |