nep-tur New Economics Papers
on Tourism Economics
Issue of 2020‒04‒06
four papers chosen by
Laura Vici
Università di Bologna

  1. Alternative tourism development: Case of Urla By Pırnar, Ige; Kurtural, Sinem
  2. Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel By Vitouladiti, Ourania; Ntaka, Alexandra; Sarantakou, Efthymia
  3. Cultural diplomacy and its contribution to management of tourism destination image and identity By Papageorgiou, Panagiotis; Papagianni, Efthimia
  4. THE EVOLUTION OF AIRBNB REGULATION - An International Longitudinal Investigation 2008-2020 By von Briel, Dorine; Dolnicar, Sara

  1. By: Pırnar, Ige; Kurtural, Sinem
    Abstract: The first part of the study gives a brief information on Urla district in Izmir, Turkey and briefly emphasizes alternative tourism benefits and various types of it. The second section focuses on a case study on Urla district and the alternative tourism applications of the destination namely; festival tourism, heritage tourism, new-culture tourism, camping tourism, trekking tourism, yacht and sailing tourism, wine tourism, gastronomy tourism, adventure tourism and eco- tourism. A derived SWOT analysis on Urla’s alternative tourism is also included in the final part where appropriate strategies and suggestions which are likely to optimize the strengths and opportunities, to eliminate or strengthen the weaknesses and to handle the threats are developed.
    Keywords: Alternative forms of tourism, Urla, SWOT Analysis
    JEL: L83 O1
    Date: 2018–10–28
  2. By: Vitouladiti, Ourania; Ntaka, Alexandra; Sarantakou, Efthymia
    Abstract: This research paper evaluates a city break destination with the city of Athens as a case study. Today, Athens is trying to redefine its position on the world map. The research approach of this work focuses firstly, on an analysis which ranks the advantages and disadvantages according to the visitors’ opinion and perception and secondly on a description of the city’s personality which is depicted by Semantic Differential scales. The results reveal aspects and characteristics of Athens that can guide DMOs and tourism organizations to evaluate their offer, to improve the tourism product and to design effective marketing management strategies.
    Keywords: city break destination, tourism marketing management, city’s personality, semantic differential scales
    JEL: L83 M31
    Date: 2018–10–28
  3. By: Papageorgiou, Panagiotis; Papagianni, Efthimia
    Abstract: Cultural diplomacy has proved to be a strong mode of communication between nations and constitutes a mechanism of exposure and influence, that introduces the notion of mild power. It refers to the ability to “convince” through culture, communicating values and ideas for the accomplishment of ideological goals and functional targets. Also, it is closely connected to the formation of the identity of a country or a city as a tourist destination. Taking the city of Edessa, Greece, as a case study, this work aims to study cultural diplomacy in the present international relationships, as well as its contribution to the formation of the image/identity of the city, finally reaching some conclusions on the current situation. This particular city was chosen as a case study as it has a rich natural and cultural heritage. The documentation of the work is based on two axes. Firstly, the recording of the natural wealth, the material and immaterial cultural heritage of Edessa, as evidenced by the literature review. Secondly, in the primary survey conducted with a structured questionnaire, which included closed type questions and was distributed to active members of the Edessa population, in particular to citizens who members of cultural organizations are or are working in the field of culture.
    Keywords: cultural diplomacy, city branding, destination image, tourism development
    JEL: L83 M31
    Date: 2018–10–28
  4. By: von Briel, Dorine; Dolnicar, Sara (The University of Queensland)
    Abstract: Peer-to-peer accommodation has been extensively studied over the past decade. The area that has most fascinated academic researchers – and most challenged policy-makers – is how to regulate peer-to-peer accommodation to avoid negative side effects, without restricting economic benefits (Dolnicar, 2019). Regulations are typically reported as individual case studies at one point in time (Hajibaba & Dolnicar, 2017). Yet they are continuously evolving. Policy makers put them in place, only to later change them, sometimes radically, as in the case of Tasmania (Grimmer, Vorobjovas-Pinta & Massey, 2019). This is the first study investigating Airbnb regulations at key international tourist destinations longitudinally. We (1) develop a typology of destinations based on their regulatory reaction to Airbnb, and (2) identify key regulatory aims, and specific measures for policy makers to achieve those aims.
    Date: 2020–03–10

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