nep-tur 2020-02-03 papers

on Tourism Economics

Issue of 2020‒02‒03
two papers chosen by
Laura Vici
Università di Bologna

Online reservation systems in e-Business: Analyzing decision making in e-Tourism By Halkiopoulos, Constantinos; Antonopoulou, Hera; Papadopoulos, Dimitrios; Giannoukou, Ioanna; Gkintoni, Evgenia
Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences By Chatzigeorgiou, Chryssoula; Christou, Evangelos

Online reservation systems in e-Business: Analyzing decision making in e-Tourism

By:	Halkiopoulos, Constantinos; Antonopoulou, Hera; Papadopoulos, Dimitrios; Giannoukou, Ioanna; Gkintoni, Evgenia
Abstract:	Tourism is one of the fastest growing industries worldwide and in general, the Internet continues to gain importance in the tourism sector. The study focuses on exploration of knowledge of online booking systems and on the views of local students-users concerning the booking rate based on these online systems. Another perspective of this project is to investigate the decision-making process (emotion-focused) that they follow in order to choose a tourist destination via online booking systems. For the purposes of this study, three scales were administered E-WOM and Accommodation Scale, Emotion-Based Decision-Making Scale and Trait Emotional Intelligence Scale. Then, survey data were collected, preprocessed and analyzed based on Data Mining techniques evaluating the results. More specifically, classification and association algorithms were utilized to manage to describe hidden patterns. E-Tourism will continue to be oriented towards the consumers and the technology that surrounds them, providing dynamic communication in electronic business.
Keywords:	Online Booking Systems, Hotel Selection Factors, e-Tourism, Expert System
JEL:	D7 L81 L83
Date:	2020–01–30
URL:	http://d.repec.org/n?u=RePEc:pra:mprapa:98230&r=all

Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences

By:	Chatzigeorgiou, Chryssoula; Christou, Evangelos
Abstract:	The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those of Mick and Fournier. The findings are similar, suggesting that when consumers adopt online technology like social media, they can simultaneously develop positive and negative attitudes. The findings of this study also suggest that the nature of some of the paradoxes experienced by consumers may depend on the industry (tourism in this study) and the technology (social media in this study) being investigated.
Keywords:	adoption of technological innovations, social media, distribution channels, consumer attitudes, tourism marketing
JEL:	L83 M1 O14
Date:	2020–01–30
URL:	http://d.repec.org/n?u=RePEc:pra:mprapa:98175&r=all

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