nep-tur New Economics Papers
on Tourism Economics
Issue of 2019‒10‒14
three papers chosen by
Laura Vici
Università di Bologna

  1. Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity By Angela Ya-Ping
  2. Global Tourism and Waves of Terror: Perspectives from Military Expenditure By Simplice A. Asongu; Paul N. Acha-Anyi
  3. Adapting Herzberg: Predicting Attendees' Satisfaction and Intention to Re-Visit a Festival - An Ordered Logit Approach By Love Odion Idahosa; Tembi Maloney Tichaawa

  1. By: Angela Ya-Ping (Department of Tourism Management, China-ASEAN International College (CAIC) Dhurakij Pundit University, Bangkok, Thailand Author-2-Name: Chang Author-2-Workplace-Name: Department of Tourism Management, China-ASEAN International College (CAIC) Dhurakij Pundit University, Bangkok, Thailand Author-3-Name: Cheng-Yi, Kuo Author-3-Workplace-Name: Department of Tourism Management, China-ASEAN International College (CAIC) Dhurakij Pundit University, Bangkok, Thailand Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)
    Abstract: Objective - The increasing growth of the Thai tourism market has resulted in international tourists flooding into Thailand and providing significant economic benefits for the country's tourism development. The purpose of this research is to examine a comprehensive model for Thai tourism. This study aims to investigate how tourists' trust can enhance their behaviour intentions in travelling to Thailand through perceived authenticity. Methodology/Technique - The research tests a model linking trust to authenticity, and behaviour intention to current Thai tourism. Using a convenience sampling method, a sample of 453 international Asian tourists who travelled to Thailand were surveyed. Finding - The findings show that different levels of trust directly influence tourists' behavioural intentions, trust influences perceived authenticity, perceived authenticity further affects behaviour intention, and perceived authenticity mediates the relationship between tourists' trust and their behavioural intention. Moreover, demographic factors moderate the effects of trust on tourists' perceived authenticity. Novelty – The present research is expected to clarify the potential research topics in the field of Thai tourism development. Type of Paper - Empirical.
    Keywords: Tourists' Trust; Behaviour Intention; Perceived Authenticity; Thailand.
    JEL: M16 M30 M39
    Date: 2019–09–25
  2. By: Simplice A. Asongu (Yaoundé/Cameroon); Paul N. Acha-Anyi (Walter Sisulu University, South Africa)
    Abstract: This study complements existing literature by investigating how military expenditure can modulate the effect of terrorism externalities on tourism. The geographical and temporal scopes are 163 countries and the period 2010-2015. The empirical evidence is based on negative binomial regressions. Terrorism externalities are measured in terms of terror-related incidents, injuries, fatalities and damaged properties. We find that military expenditure significantly lessens the destructive impact of these terror-related incidents in order to induce positive net effects on tourism. This finding is robust to all measurements of terrorism. Homicides and violent demonstrations reduce tourists’ arrivals whereas the rate of incarceration of convicted offenders has the opposite effect. The analysis is extended to income levels and regions in order to provide more opportunities for policy implications. Justifications for differences in these comparative tendencies are discussed.
    Keywords: Military Expenditure; Terrorism; Tourism
    JEL: D74 H56
    Date: 2019–01
  3. By: Love Odion Idahosa; Tembi Maloney Tichaawa
    Abstract: This study adapts Herzberg's two-factor theory to investigate the satisfaction levels of attendees at the 2016 Festival of Arts and Culture (FESTAC) held in Cameroon. Specifically, it investigates how satisfaction is influenced by a-priori motivations for attending the event, which, in turn, affects revisit intentions. Using survey data collected from 324 participants at the festival, the study findings confirm the applicability of the Herzberg theory in evaluating the relationship between participants' motivation factors and their satisfaction levels. Satisfaction levels were also found to significantly influence return intentions. Results also emphasise the moderating effect of expenditure considerations on the attendees' satisfaction levels. These findings have implications for event planners and festival organisers as it highlights the superiority of unique festival `motivators' in predicting satisfaction levels, suggesting that event planners focus on these characteristics if they intend to increase attendees' satisfaction. The study is the first of its kind to apply Herzberg's theory to evaluating the relationship between motivation factors and satisfaction in a festival context. It is also the first West African contribution to the literature on the impact of event motivation on satisfaction levels and return intentions. The adoption of the Ordinal Logit Methodology is unique to this strand of literature.
    Keywords: Motivation, Satisfaction, Festival Attendees, Ordered Logit Model, Cameroon
    Date: 2019–10

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