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on Tourism Economics |
| By: | Divesh Kumar (Malaviya NAtional Institute of Technology Jaipur) |
| Abstract: | Value co-creation is one of the important factor to maintain the environmental and social sustainability at the tourist destination. According to service dominant logic firms do not sale product but the value propositions and final experience, and value of the product depends upon the co-creation capabilities of firms and consumers. In case of tourism, sustainability is considered as one of the dimension of overall value. This study focuses on the interaction among the enablers of sustainable value co-creation at tourist destination. Preserving local environment and customs provide better experience, and that experiential value is fundamental to the value co creation. Research Methodology - To understand the concept of sustainable value co-creation, an expert survey was conducted to understand the interactions among the enablers of sustainable value co-creation at tourist destination. Interpretive Structural Modelling (ISM) was used to understand the interrelationships among the enablers and MICMAC was used to classify the enablers based on the driving and dependence power of each enabler.Findings - This study found that awareness about the local culture and importance of environment among tourists can facilitate the value co-creation at tourist destination. This study also found the linkage variables that helps in understanding the relationship between driving and dependence variables. Practical implications - Findings of this study can work as a base for the policy makers. This study consider a system of value creation and hence, provide suggestions to each and every actor of the system including government, local business, hotel owner and as well as for the tourists. Originality/Value - This study demonstrate the use of ISM in tourism industry. This study can lay the foundation for the future work on the sustainable value co-creation in tourism industry. |
| Keywords: | Sustainability; Tourism; ISM; Value co-creation |
| JEL: | M31 M31 M31 |
| Date: | 2019–06 |
| URL: | http://d.repec.org/n?u=RePEc:sek:iacpro:9010824&r=all |
| By: | Thanatchon Jangkhum (Rajamangala University of Technology Suvarnabhumi) |
| Abstract: | The purposes of this research has 2 objectives, Which are studying of Behavior Tourism and the factors that have impact on Tourist Who come to 100 ? Year ? Old Samchuk Market for Tourist Purpose. The research uses questionnaire to collect data from 400 Tourist. The data analysis methods which have been used in this research are percentage calculation, mean, standard deviation and the testing of relationship of variation factors by using Chi-square The results Behavior of Tourist to find that The percentage of female is 53% and male is 47% Tourist age between 50 ? 59 years old is 33.3% of tourist who have bachelor degree is 46.5%, unmarried is 50.8%, government official is 34.3%, travel with staff is 47.3, travel for tourist purpose seminar is 55.8%, impression in uniqueness of tourist site is 49.5%, money spending for tourist per time per person amount 1000 ? 2000 baht is 5.3%. The most popular goods is food and beverage is 60.8%. The percentage of most of the tourists who travel during weekend is 70.8%, of tourists who travel between January to March is 47.8%, of tourists who get information from friend is 42.8%, of tourists who want to re-visit 100 ? Year ? Old Samchuk Market is 53.5. The factors related to goods character, tourist designation places and tourist promotion package from the government have much influent on decision making of tourist to visit 100 ? Year ? Old Samchuk Market and the analysis of factors that have correlation with tourist behavior on money spending per time per person of tourist who visit 100 ? Year ? Old Samchuk Market The Gender, age, education level, married status, career, monthly income, goods character, tourist designation places and tourist promotion package from the government have related to with tourist behavior in term of money spending per time per person at the statistical significant at 0.05 level. |
| Keywords: | Behavior Tourism, Samchuk Market, Spending Tourism |
| JEL: | A10 D03 D11 |
| Date: | 2019–07 |
| URL: | http://d.repec.org/n?u=RePEc:sek:iacpro:8711354&r=all |
| By: | Wilawan Jansri (Thaksin University, Muang Songkhla, Thailand) |
| Abstract: | It is well known that community participation is the foundation for sustainable tourism development. The research focuses on the effects of perceptions among residents on community participation and explores the impacts of community participation on Support for Tourism Development in the Old Town Muang Songkhla, Thailand. The study employed a systematic random sampling method using a questionnaire to accessed resident perceptions of the Old Town Muang Songkhla, Thailand. The Partial Least Squares Structural Equation Modelling (PLS-SEM) techniques were applied to analyze the data. The results from 222 surveys revealed that community participation is influenced by both positive perceptions and negative perception of the residents. Moreover, the finding supports the effect of community participation on Support for Tourism Development. It is a clear statement that the role of the residence is important to support tourism development and maintain its strong growth. This research provokes reflections on community participation theory and management practices in the Thailand context. |
| Keywords: | perception of residents, community participation, support for tourism development |
| Date: | 2019–07 |
| URL: | http://d.repec.org/n?u=RePEc:smo:dpaper:07wj&r=all |