nep-tur New Economics Papers
on Tourism Economics
Issue of 2019‒07‒29
three papers chosen by
Laura Vici
Università di Bologna

  1. Impact of CSR practices on the commercial performance of tourism companies: Case of hotel establishments in Fez By Aziz Hmioui; Lhoussane Alla; Badr Bentalha
  2. Low cost airlines and international tourism demand. The case of Porto’s airport in the northwest of the Iberian Peninsula By Marcos Álvarez-Díaz; Manuel González-Gómez; María Soledad Otero-Giráldez
  3. How Types of Destination Influence Tourism Innovation Networks? By Véronique Favre-Bonté; Elodie Gardet; Catherine Thevenard-Puthod

  1. By: Aziz Hmioui (E.N.C.G - Ecole nationale de commerce et de gestion - Sidi Mohammed Ben Abdellah University); Lhoussane Alla (ENSA, Fès); Badr Bentalha (E.N.C.G - Ecole nationale de commerce et de gestion)
    Abstract: The purpose of our communication is to analyse the impact of the adoption and embedding of corporate social responsibility (CSR) practices on the business performance of tourist establishments, in this case hotels. As a response to the pressures of both stakeholders, and in particular customers, in this case tourists, whose behaviour is more committed and responsible, CSR practices evolve along a continuum that ranges from a simple marketing discourse to a truly responsible and modern management. In Morocco, where the tourism sector is constantly developing at the international level and is strongly connected to good management practices, particularly in terms of social responsibility, tourist establishments are called upon to comply with these new requirements in terms of sustainable tourism. While we are now seeing a shift in the managerial practices of Moroccan hotels towards greater social responsibility, it remains to be seen how such practices contribute to improving the commercial performance of these entities. Thus, the problem we propose to study is as follows: What is the degree of commitment of Moroccan hotels to social responsibility and what is the impact on their commercial performance? To address this issue, and after a literature review on the concept and approaches to CSR and business performance, we will conduct an empirical study on CSR practices and their impact on business performance in hotels in Fez.
    Abstract: L'objet de notre communication est d'analyser l'impact de l'adoption et l'ancrage des pratiques de la responsabilité sociale des entreprises (RSE) sur la performance commerciale des établissements touristiques, en l'occurrence les hôtels. Etant une réponse tout à la fois aux pressions des parties prenantes, et notamment les clients, ici les touristes, dont les comportements sont davantage engagés et responsables, les pratiques de la RSE évoluent dans un continuum allant d'un simple discours marketing à un véritable management responsable et moderne. Au Maroc, où le secteur touristique ne cesse de connaître un épanouissement marquant au niveau international ainsi qu'une forte connexion avec les bonnes pratiques de management et notamment en matière de responsabilité sociale, les établissements touristiques sont appelés à se conformer à ces nouvelles exigences en matière de tourisme durable. Si aujourd'hui nous constatons une évolution des pratiques managériales des hôtels marocains vers plus de responsabilité sociale, il reste à s'interroger sur la contribution de telles pratiques à l'amélioration de la performance commerciale de ces entités. Ainsi, la problématique que nous proposons étudier est la suivante : Quel est le degré d'engagement des établissements hôteliers marocains dans des marches de responsabilité sociale et quel en est l'impact sur leur performance commerciale ? Pour traiter cette problématique, et après une revue de littérature sur le concept et les approches de la RSE et de la performance commerciale, nous allons procéder à une étude empirique sur les pratiques de la RSE et leur impact sur la performance commerciale dans les établissements hôteliers de Fès.
    Keywords: CSR,sustainable tourism,commercial performance,RSE,tourisme durable,performance commerciale
    Date: 2017–07–02
  2. By: Marcos Álvarez-Díaz; Manuel González-Gómez; María Soledad Otero-Giráldez
    Abstract: It is widely argued that low-cost carriers (LCCs) lead to an increase in tourism demand. However, there is no conclusive evidence when the airport is located in a region with large diaspora and outbound tourism. To gain insight into the relationship between LCCs and international tourism demand, we analyse whether a causal relationship exists between the number of international LCC passengers at the Porto airport and international tourism demand in the Galicia-North Portugal Euroregion using a vector autoregressive model. We evaluate the dynamics of the impacts of the LCC passengers on international tourism demand in a tourism demand model framework. The number of low-cost international passengers has a positive influence on international tourism demand in the regions of North Portugal and Galicia (Spain). Furthermore, the confidence interval for estimated elasticity overlaps the values estimated for main tourism destinations in previous studies in the Iberian Peninsula.
    Keywords: Low cost carriers, elasticity, Euroregion Galicia-North of Portugal, international tourism, cointegration
    Date: 2019–02
  3. By: Véronique Favre-Bonté (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Elodie Gardet (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Catherine Thevenard-Puthod (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)
    Abstract: This paper examines the influence of the type of geographical location on the characteristics of innovation networks in the tourism industry, specifically in mountain resorts. It compares the innovation network forms of two types of mountain resorts (high-altitude and medium-altitude resorts) regarding four characteristics: the nature of the relationships between members, the mode of regulation used, the architecture, and the geographical scope. Our results show that according to the type of territory, innovation networks differ in type of partners, geographical scope, and regulation mode. However, the type of territory does not seem to influence the architecture of the network since all the networks studied have a hub organization that orchestrates the partners' actions.
    Keywords: Innovation,Mountain Resorts,Tourism,Networks,Geographical Location
    Date: 2019

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