| Abstract: |
Raising awareness of tourism players requires improving the comfort of the
information environment of their activities. In tourism practices, information
support of tourist activities that ensures the comfort of tourist services and
the attractiveness of the tourist region strengthens the motivation of
consumers to visit this territory. The development of tourism demand, caused
by tourists 'awareness, and at the same time demographic changes, accelerate
the segmentation and the creation of new types of proposals. Recent advances
in telecommunications, networking organizations, creation, and processing of
databases and electronic marketing provide new business opportunities in the
tourism sector and a significant impact on the model of traditional business.
Therefore, the main sphere of changes and innovations in tourism is related to
the use of information and communication technologies. Kazakhstan with its
unique natural resources and original culture of the nomadic people has a huge
untapped potential for tourism development in the international and regional
markets. The tourism industry in the Republic of Kazakhstan is recognized as
one of the priority branches of the economy at the state level. For example,
in the implementation of the provisions of industrial-innovative development
of the country's economy, the leading role belongs to the cluster system, in
particular to the tourism cluster. Modern trends in the development of this
industry are that tourists who have studied the most famous resorts in the
world well are striving to those countries where the tourism sector is just
beginning to develop. At the present stage of tourism development, Kazakhstan
is becoming a more attractive country for extreme holiday lovers and people
interested in history and the present of the countries located on the Great
Silk Road. From this perspective, the attractiveness of Kazakhstan 139 is
growing. The tourist potential of recreational resources and historical and
cultural heritage allows the Republic to harmoniously integrate into the
international tourism market and achieve intensive development of tourism in
the country. This will ensure sustainable employment and income growth,
stimulate the development of related industries and increase of investment
flows in the national economy. |
| Keywords: |
diversification,Kazakhstan,Kazakhstan's economic sectors,pre-employment,tourism,non-governmental organizations,information technologies and support,computer networks |