nep-tur New Economics Papers
on Tourism Economics
Issue of 2019‒05‒06
four papers chosen by
Laura Vici
Università di Bologna

  1. Festivals and destination marketing: An application from Izmir City By Pirnar, Ige; Kurtural, Sinem; Tutuncuoglu, Melih
  2. Providing new OECD evidence on tourism trade in value added By OECD
  3. Is Tourism a Sustainable Haven for Economic Growth in North African Countries? An Evidence From Panel Analysis By Azeez, Rasheed Oluwaseyi
  4. Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki By Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi

  1. By: Pirnar, Ige; Kurtural, Sinem; Tutuncuoglu, Melih
    Abstract: Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income of a city destination. Thus, festival marketing efforts usually have a direct impact on city marketing efforts. Due to this fact, the study tries to figure out the festival marketing potential of Izmir city that seems to lag behind the general tourism development pattern of Turkey contrary to the great potential it has. The study comprises of two main sections, first one being a literature review on festival marketing, followed by the second section on a qualitative research on Izmir’s festivals and their marketing potential. It tries to determine the positive impacts of Izmir’s festivals on destination marketing and by grouping and categorizing them under similar characteristics figuring out the most promising ones. The research consists of four open-ended interview questions on festivals held in Izmir city. As practical implications, Destination Management Organizations, Destination Marketing Organizations, destination and city marketers, festival managers and destination tourism developers may benefit from the findings of this study.
    Keywords: Festival marketing; Destination marketing; Izmir; Festivals; City marketing
    JEL: G14 L83 M31 Z10
    Date: 2019–04–15
  2. By: OECD
    Abstract: The ability to measure the economic impacts of tourism provides policy makers with the evidence necessary to ensure that future policies are targeted to meet strategic objectives. However, despite significant work on tourism economics, notably with the Tourism Satellite Account, a deeper understanding is needed of how tourism trade directly and indirectly contributes to the economic growth and competitiveness of countries. This report scopes out the benefits and challenges of analysing tourism from a trade in value added perspective. It identifies the priority actions to strength the underlying ‘value chain’ of national statistics needed to build analyses tourism from a trade in value added perspective, and sets out a roadmap to make progress. It builds on wider OECD work on Trade in Value Added (TiVA), and represents a first attempt to better link tourism data with the underlying Inter-Country Input-Output (ICIO) infrastructure. Pilot country analysis for Canada, Portugal and the United Kingdom is presented.
    Keywords: global value chains, globalisation, ICIO, Tourism economy, tourism expenditure, Tourism Satellite Account (TSA), tourism statistics, trade, Trade in Value Added (TiVA)
    Date: 2019–05–03
  3. By: Azeez, Rasheed Oluwaseyi
    Abstract: Efforts have been made by scholars to analyse the ability of tourism to promote sustainable development. This study therefore adds its voice to the already existing studies by evaluating the relationship between economic growth (GDP) and tourism receipts in North African countries between the years 1995-2016. For robustness, the study includes merchandise exports, inflation and dummy variable which captures the Arab spring of 2011. The study adopts the Pooled Mean Group (PMG) estimate to anlayse this relationship. It shows that tourism has the capacity to drive economic growth both in the short run with a coefficient of (6%) and in the long run with a coefficient of (29%), hence, the study joins the tourism led growth school of thought.
    Keywords: Merchandise Export, Inflation, Gross Domestic Product, Dummy Variable and Pooled Mean Group
    JEL: C23 Z0
    Date: 2019–04–22
  4. By: Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi
    Abstract: This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample’s social media profiles (Instagram, Facebook, and Twitter), information about travelers’ demographics and preferences are combined for the segmentation of the tourists visiting a Greek region. From the analysis of the data, 10 preference-based segments occur, while the cultural-based division corresponds to the main national groups visiting the region.
    Keywords: customer segmentation; customer profiling; digital marketing; social media; intercultural marketing
    JEL: L83 M3 M31 Z1
    Date: 2019–04–15

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