nep-tur New Economics Papers
on Tourism Economics
Issue of 2019‒04‒01
three papers chosen by
Laura Vici
Università di Bologna

  1. Planned Behaviour Theory: An Examination of the Intention to Return among Indonesian Hotel Resort Tourists By Igus Rahmat Ginanjar
  2. Reorganization of supply chains as a key for the envision of socio- technical transitions. The case of tourism By S. Franceschini; G. Marletto
  3. Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers By Gede Ginaya

  1. By: Igus Rahmat Ginanjar (Universitas Pendidikan Indonesia, Polytechnic LP3i, Bandung, Indonesia Author-2-Name: Ratih Hurriyati Author-2-Workplace-Name: Universitas Pendidikan Indonesia, Bandung and Indonesia Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)
    Abstract: Objective – The intention of visitors of resort hotels is a highly studied topic. More specifically, the aim of the study is to analyse the intention of tourists to return to resort hotels in Indonesia. Methodology/Technique – An explanatory method was used with 388 visitors of resort hotels selected as the sample based on a random sampling technique. The chosen data analysis method is covariant SEM. Findings – The results confirm that the intention to return is based on the planned behaviour theory with variable factor weights. The intention to return can be predicted from the statements of hotel visitors based on responses about their affection, cognition and behaviour. Novelty – The statements provided in this study that show that visitors' expectations of multidimensional resort hotels identifies a need for improvement. This research emphasizes the importance of examining the behaviour of hotel visitors. Type of Paper: Empirical
    Keywords: Intention to Return; Resort Hotel Tourist; Attitude; Indonesia; Tourist Destination.
    JEL: M10 M14 M19
    Date: 2019–03–04
  2. By: S. Franceschini; G. Marletto
    Abstract: As stressed by the literature on technological change, not only production and logistics activities take place along supply chains, but also innovation processes. It is then surprising that in the extensive research field of socio-technical transitions, the supply chain – and its actors – are seldom considered as a key point of the analysis. This paper aims at filling this gap of the literature by showing that the understanding of the on-going reorganization of supply chains – and the possible conflicts between actors it brings along – is a key to envisage socio-technical transitions and scenarios. A specific attention is given to conflicts between new entrants, that bring along a disrupting innovation, and dominant incumbents that resist to change. Tourism is proposed as a reference case just because the on-going radical change of its supply chain of vertically interrelated industries is currently led by a bunch of internet-based new entrants. Direct interviews to tourism experts and operators are used to build and evaluate three alternative socio-technical scenarios of tourism. Tourism scenarios do not emerge from the different use of the Web, but from a different reorganization of the tourism supply chain, each being led by different actors. Under this light that reorganization of the tourism supply chain is not just one of the effects of the increasing relevance of the Web in tourism, but it is the innovation. This consideration may be relevant for all other sectors whose supply chain is currently disrupted by new entrants that bring along an emerging technology.
    Keywords: supply chain;socio-technical approach;scenario analysis;tourism
    Date: 2019
  3. By: Gede Ginaya (Tourism Department Politeknik Negeri Bali, Indonesia Author-2-Name: Ni Nyoman Sri Astuti Author-2-Workplace-Name: Tourism Department Politeknik Negeri Bali, Indonesia Author-3-Name: Ni Putu Wiwiek Ary Susyarini Author-3-Workplace-Name: Tourism Department Politeknik Negeri Bali, Indonesia Author-4-Name: Ni Ketut Bagiastuti, Author-4-Workplace-Name: Tourism Department Politeknik Negeri Bali, Indonesia Author-5-Name: Made Ruki Author-5-Workplace-Name: Tourism Department Politeknik Negeri Bali, Indonesia Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)
    Abstract: Objective – This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used, through the perspective of the 7 Ps. Furthermore, the paper presents an authentic account of how marketing and tourism services (tour events) are actually initiated and performed. Methodology/Technique – The data of the study is in the form of travel business correspondences, tour itineraries, the circular event of the travel fair, in-depth interviews with stakeholders, and the writer's observational notes. The analysis was conducted by applying a descriptive qualitative research, focusing on the 7 Ps of marketing strategy. Findings – The study reveals that the travel fair plays an important role in attracting buyers to purchase products offered. Novelty – The study shows that sellers must use events such as this as a marketing model and a powerful tool when reviewing strategic options and selecting the best future direction of their company. Type of Paper: Empirical
    Keywords: Marketing Mix-strategies; BBTF; Sellers; Buyers; Sustainability
    JEL: M30 M31 M39
    Date: 2019–03–03

This nep-tur issue is ©2019 by Laura Vici. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.