nep-tur New Economics Papers
on Tourism Economics
Issue of 2018‒09‒17
three papers chosen by
Laura Vici
Università di Bologna

  1. EUROPEAN FUNDS AS STIMULATIVE SUPPORT IN DEVELOPING THE MARKETING STRATEGY FOR TOURISM OF VOJVODINA By Svetlana Mihic; Milan Mihajlovic; Danijela Dasic
  2. The new integrated agritourism, a sustainable tourism trend By Agnès Durrande-Moreau; François Courvoisier; Anne-Marie Bocquet
  3. The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article By Eugenia Panfiluk; Elżbieta Szymańska

  1. By: Svetlana Mihic (Provincial secretariat for higher education and scientific research); Milan Mihajlovic (University EDUCONS); Danijela Dasic (Branch manager Erste Bank Serbia)
    Abstract: In many European Union countries, regional and rural development strategies also include rural tourism, which helps to retain the local population, creates new jobs and contributes to the socio-economic progress of underdeveloped areas. Through specialized institutions and funds, the European Union helps and through various forms directly participates in tourism development in rural areas, and the strengthening of rural development policy has become one of the highest priorities of the European Union. Although not a member of the EU, the Republic of Serbia has defined its path of development, which implies strengthening the competitiveness and attractiveness of tourism products, taking into account new world experiences, while relying on own innovations and pre-accession EU funds. This aspect was the starting point for the development of these research and the aim of the authors was to point out one of the ways to use the excess labor force in the tourism sector, how to develop rural tourism and how to use the European funds for the development of regional tourism in the region of Vojvodina.
    Keywords: : tourism, employees, organizations, European Union, funds
    JEL: R58 F15 Z19
    Date: 2018–06
    URL: http://d.repec.org/n?u=RePEc:sek:iacpro:6408679&r=tur
  2. By: Agnès Durrande-Moreau (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); François Courvoisier; Anne-Marie Bocquet (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)
    Abstract: Tourism linked to agriculture (than can be called agritourism) is today a very dynamic activity, deployed by many territories, but nevertheless poorly documented. This article questions the current dominant approach of agritourism, which seems too restrictive. Based on management science and data collection, this article proposes a new theoretical approach, which is no longer limited to farms but recognizes various types of actors, who work most often in accordance with the principles of sustainable development. Following this new approach, recommendations are given to the territories wishing to implement this integrated agritourism.
    Abstract: Le tourisme lié à l'agriculture, encore appelé agritourisme, constitue actuellement une activité très dynamique mais relativement peu documentée. L'article remet en question l'approche dominante actuelle de l'agritourisme, jugée trop restrictive, en s'appuyant sur les sciences de gestion ainsi que sur des données de terrain. Il propose une nouvelle approche théorique ne se limitant plus au tourisme à la ferme et appelée « agritourisme intégré », en phase avec le développement durable. Il livre des recommandations pratiques à destination des territoires qui souhaiteraient développer cet agritourisme intégré.
    Keywords: Management,Marketing,Sustainable tourism,Farm,agriculture, tourisme durable, agritourisme, ferme, gestion, marketing
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:hal:journl:hal-01555233&r=tur
  3. By: Eugenia Panfiluk (Białystok University of Technology); Elżbieta Szymańska (Białystok University of Technology)
    Abstract: The main aim of the article is to identify the optimum measures of the innovativeness of providers of health tourism services. Two detailed objectives were set out: the identification of the measures of innovative activities and the identification of the measures of the effects of innovative activities implemented by respondents. The measurement covered two areas: the involvement in innovative activities and the effects of these activities. Two research hypotheses were verified: Hypothesis 1 – The optimum measure of the involvement of providers of health tourism services in innovative activities is a separate budget earmarked for the implementation of innovations; Hypothesis 2-The optimum measure of the effects of innovations introduced is a higher number of commercial tourists using the services of a given enterprise. 438 providers of health tourism services in Poland took part in the research with using methods of a diagnostic survey and a telephone interview. An adequacy matrix was used to analyse the 15 innovation measures selected in an expert (Delphi) survey. As a result five optimum measures were determined, the most important of which was the elaboration of a strategy for introducing innovation and a higher number of tourists as the effect of innovative activities.
    Keywords: health tourism,tourism,innovations,service innovativeness
    Date: 2017–06–30
    URL: http://d.repec.org/n?u=RePEc:hal:journl:hal-01860905&r=tur

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