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on Tourism Economics |
| By: | Almeyda-Ibáñez, Marta; George, Babu P. |
| Abstract: | Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented. |
| Keywords: | Destination management; branding; brand equity; measurement; unique selling proposition; challenges |
| JEL: | L83 M31 |
| Date: | 2017–03–27 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:87884&r=tur |
| By: | Sayed El-Houshy |
| Abstract: | The tourism and hospitality industry worldwide has been confronted with the problem of attracting and retaining quality employees. If today's students are to become the effective practitioners of tomorrow, it is fundamental to understand their perceptions of tourism employment. Therefore, this research aims at investigating the perceptions of hospitality students at the Faculty of Tourism in Alexandria University towards the industry as a career choice. A self-administrated questionnaire was developed to rate the importance of 20 factors in influencing career choice, and the extent to which hospitality as a career offers these factors. From the results, it is clear that students generally do not believe that the hospitality career will offer them the factors they found important. However, most of respondents (70.6%) indicated that they would work in the industry after graduation. Finally, a set of specific remedial actions that hospitality stakeholders could initiate to improve the perceptions of hospitality career are discussed. |
| Date: | 2018–07 |
| URL: | http://d.repec.org/n?u=RePEc:arx:papers:1807.09660&r=tur |
| By: | Chatzigeorgiou, Chryssoula |
| Abstract: | This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop with their customers and expand these relationships on social media. It is also apparent that traditional marketing fails to apply to small rural businesses, whereas influencer marketing becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination, resulting to economic growth and development of rural areas. |
| Keywords: | Rural tourism marketing; rural economic development; social media; influencer marketing; millennials |
| JEL: | L83 M31 R11 |
| Date: | 2017–12–31 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:87916&r=tur |
| By: | Agnès Durrande-Moreau (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc) |
| Abstract: | Agritourism is a rather marginal but growing form of tourism across the globe, which seems to constitute a new market trend. However, agritourism is not very well known, its outlines remain unclear and are the subject of a scientific debate. How to define agritourism and what are its outlines? The aim of this research is to propose a formal definition of the concept, as well as a positioning in relation to the related fields of ecotourism and gastronomic tourism. This synthesis reinforces the extended view of agritourism which takes into account the new forms of agritourist activities observed in the field. It has theoretical and practical implications. |
| Abstract: | L'agritourisme est une forme de tourisme assez marginale mais croissante à travers la planète, qui semble véritablement constituer une nouvelle tendance de marché. Cependant, l'agritourisme s'avère assez mal connu, ses contours restent flous et font l'objet d'un débat scientifique. Comment définir l'agritourisme et quels sont ses contours ? Le but de cette recherche est de proposer une définition formelle du concept, ainsi qu'un positionnement par rapport aux champs connexes que sont l'écotourisme et le tourisme gastronomique. Cette synthèse conforte la vision élargie de l'agritourisme qui prend en compte les nouvelles formes d'activités agritouristiques récemment observées sur le terrain. Elle a des implications théoriques et pratiques. |
| Keywords: | Tourism,agriculture,territorial marketing,conceptualization,Tourisme,agricullture,marketing territorial,conceptualisation,Innovation |
| Date: | 2018–01–18 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01828599&r=tur |
| By: | Chatzigeorgiou, Chryssoula; Simeli, Ioanna |
| Abstract: | This study presents the development of a conceptual economic model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system. |
| Keywords: | Agrotourism marketing; guest satisfaction; service quality; re-visit intentions |
| JEL: | L83 M31 |
| Date: | 2017–03–27 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:87914&r=tur |