nep-tur New Economics Papers
on Tourism Economics
Issue of 2017‒11‒26
two papers chosen by
Laura Vici
Università di Bologna

  1. A Study on the Difference of the Visitors' Motivation and Brand Equity of Dark Tourism Visitor: Focused on the War Memorial of Korea and China By Seung Koo Lee; Renuka Newpaney
  2. Historical Tourism : A Case Study of Muang Wiang Sa By Chuleewan Praneetham; JAREE PHROMMANA; THANYA KADROON; PAIBOON NUYCHAROEN

  1. By: Seung Koo Lee (Dept. of Tourism Business, Kangwon National University); Renuka Newpaney (Kangwon National University)
    Abstract: This study examined dark tourism motivation and brand equity of two different destinations. Using a qualitative researched on related field, this study traces visitors of Nanjing Massacre Memorial Hall(China) and Lee SeungBok Memorial Hall(South Korea). Steeped in commemorate the murder of Chines by Japanese and Korean Lee SeungBok by North Kroean Army are Memorial Halls still being remembered and having its own cultural importance as a dark tourism destination throughout Korea and China. Through study that involved visitors observation from November 30, 2016 to December 30, 2016. Among the 700 distributed questionnaires, 650 copies were collected and 609 copies were used for the actual analysis. The content analysis education, friendly, cultural, place factors were found to be key motivation aspects of these dark tourism related to death. Additionally, it was found, that there were significant differences existed mainly between visiting motivation, tourism satisfaction and behavioral intention of visitors of two destinations. Finally, discussed about the important aspects of the dark tourism phenomenon related to Korea?s abandoned dark tourism destination and suggested that, activation of abandoned destination will bring massive the regional development.
    Keywords: Dark Tourism, Visitors' Motivation, Brand Equity, Leisure Constraints
    Date: 2017–10
  2. By: Chuleewan Praneetham (Suratthani Rajabhat University); JAREE PHROMMANA (Suratthani Rajabhat University); THANYA KADROON (Suratthani Rajabhat University); PAIBOON NUYCHAROEN (Muang Wiang Subdistrict Municipality)
    Abstract: The study of historical tourism: a case study of Muang Wiang Sa purposed to study community context, general situations about historical tourism, and historical tourism resources of Muang Wiang Sa, Wiang Sa district, Surat Thani province, Thailand. The method of this research was qualitative research by applying SWOT analysis (strengths, weaknesses, opportunities, and threats). The key informants were from three groups; namely 1) executives and community leaders, 2) manufacturer and entrepreneur, and 3) representative local people in the community. The research instruments were an in-depth interview, documentaries and focus group. The findings indicated that: Muang Wiang Sa has valuable historical attractions. The existing community sages are ready to convey the knowledge to the young new generation. However, the community does not have high potential in the management of historical tourism and environmental conservation. The cooperation of the community in the management of tourism is at the high level. Basic infrastructure and facilities should be improved. The historical tourism plan should be made. Moreover, the collaboration of young generation in the community must be encouraged.
    Keywords: tourism, historical tourism, Muang Wiang Sa
    JEL: Y90 Z00
    Date: 2017–10

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