nep-tur New Economics Papers
on Tourism Economics
Issue of 2016‒05‒28
two papers chosen by
Laura Vici
Università di Bologna

  1. Case Study on Visit Characteristics of Open-air Museum Information Service Users By Akihiro ABE
  2. Relationship between culture and tourism potential of interpretative signs: Case study URT Thailand (edit) By Kessini Tripoungpun

  1. By: Akihiro ABE (Iwate Prefectural University)
    Abstract: The purpose of this research was to gather knowledge on the behavior characteristics of visitors when they use information services, to clarify kinds of effective information services for fostering understanding of and relationships with open-air museums, and to contribute to sustainable museum management. Here, "open-air museum" does not just refer to traditional museums where items are preserved and displayed by a specialist such as a curator. It also refers to new formats, such as the ecomuseums created in France where the region's residents actively participate in maintenance and management. The scope of this research encompasses a consideration of various configurations of open-air museums (local preservation, relocating collection, restorative construction). Three cultural institutions/regions of Japan (the Hiraizumi World Heritage Site, Kitakami City’s park for traditional houses, and an open-air art museum in Iwate) were chosen. These facilities were already using a guide system for smartphones developed using the results of our previous research. In order to analyze the behavior characteristics of the visitors, we gathered quantitative data, with the cooperation of the facility managers, from the aforementioned guide system's GPS excursion logs and information browsing logs, then attempted analysis visualization using our own original GIS-based tools. By combining this quantitative method with qualitative ones, such as field observations and interviews, we were able to acquire knowledge on behavior characteristics specific to visitors of open-air museums, which unlike mere tourist facilities have a multifaceted role in cultural dissemination, tourism promotion, and regional development. Hereafter, we will implement information service design for other open-air museums in urgent need of development (facilities to preserve/pass on relics of the Great East Japan Earthquake etc.), i.e. we will apply and verify knowledge through action research while systematizing the methodology of information service design.
    Keywords: ICT Service Design, Museum Management, Tourist Behavior
  2. By: Kessini Tripoungpun (Surratthani Rajabhat University)
    Abstract: The major growth in the tourism industry of Thailand’s southern provinces can be prioritized as Phuket, Kabri, and Surat Thani, respectively (Department of Tourism, 2013). Surat Thani is deemed as one of Thailand’s most desired destinations by tourists, however, the province still lacks the effective tourism management. This paper will investigate the potential of the tourism interpretive signs along the new main road from Suratthani Airport to Donsak Ferry Pier.The results from the first survey have found that some of the interpretive signs are unclear, lack the standard form, contain format uncertainty and improper size and location, as well as the absence of Surat Thani’s identity. Efficient interpretative signs should include the following 6 main points: 1) relevance to the intended audience; 2) having themes; 3) providing novel experiences and avoiding repetition; 4) having clear and organized structures; 5) facilitating visitor involvement and choice; and 6) respecting the audience. In order to analyze all of the tourism signs, the two traveling directions are chosen, namely, from Suratthani Airport to Talad Kaset 2 and from Talad Kaset 2 to Donsak Ferry Pier.The result of this paper will employ both suitable location signs and interpretative signs found in Surat Thani. Both Thai and foreign travelers and tourists will clearly understand each sign which will lead to their destinations. Finally, the study is aimed that excursionists will become tourists when they come across clearly displayed potential interpretative signs.
    Keywords: interpretative signs, potential, tourism, Surat thani

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