| Abstract: |
The Italian tourist sector is historically affected by seasonal problems: in
many locations the tourist season lasts only for 4-5 months per year. For the
remaining 7-8 months hotels and leisure activities are forced to close: in
these months of low season expenses could be higher than revenues. Italian
seaside tourist areas are the most affected by seasonal adjustments: even for
this reason return on investment could not be so attractive for the main
international brands. During the last years some operators tried to get round
this matter diversifying the offer: SPA, wellness centres, business centres,
etc.These devices are only local and segmented operation that do not lead to a
resolution of the problem. The aim of this study is try to identify some
categories till now ignored by the tourism sector and demonstrate that invest
in these groups of people could help the renewal of the sector. Each category
will be analysed in order to individuate the qualitative and quantitative
aspects that can impact on the tourism sector: - demography: quantification
and trends; - purchasing power; - propensity to travel; - the way of life; -
etc. // For each analysed category we will estimate the increase of the number
of travellers and the impact on the turnover of the Italian tourist sector
that is possible to gain investing in these groups. |