nep-tur New Economics Papers
on Tourism Economics
Issue of 2015‒01‒14
six papers chosen by
Laura Vici
Università di Bologna

  1. PLACE AND SIGNIFICANCE OF MOUNTAIN TOURISM IN MODERN ??URIST MOVEMENTS By Brankica Todoroviæ, Ljiljana Maksimoviæ Rubezanoviæ
  2. Aviation liberalisation as a means of promoting international tourism: Comparing Morocco and Tunisia By Frédéric Dobruszkes; Aymen Ghedira
  3. STRATEGIC MARKETING OF TOURIST DESTINATION By Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ
  5. Nowcasting Tourist Arrivals to Prague: Google Econometrics By Zeynalov, Ayaz
  6. Tourism Companies: Values And Norm. Profiles: The Case Of A Russian Tour Operator By Veronika I. Kabalina; Kira V. Reshetnikova; Marina D. Predvoditeleva

  1. By: Brankica Todoroviæ, Ljiljana Maksimoviæ Rubezanoviæ (Economic School Uzice)
    Abstract: At the end of the 80's of last century began the trend of reducing the demand for mass tourism and there is a new form of demand for tourism products. Modern tourism demand is directed towards the so-called "6E" (experience, excitement, escape, education, entertaiment, ecology). This includes the development of a new concept of tourism that is based on the principles of sustainable development. This paper analyzes the role of mountain tourism in the changed conditions of the tourism market and the tendency of the modern mountain tourism.
    Keywords: mountain tourism, the concept of growth, offer, trends.
    JEL: L83
    Date: 2014–09
  2. By: Frédéric Dobruszkes; Aymen Ghedira
    Date: 2014
  3. By: Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ (BUSINESS SCHOOL OF APPLIED STUDIES - BLACE, Serbia)
    Abstract: In a dynamic tourism industry, the tourism market which is becoming increasingly competitive, business success of one destination directly depends upon in advance programmed objectives and ways of their implementation. Turbulent changes, tendencies and trends in the part of tourism demand and on the side of the tourism supply, as well, greatly affect business behavior and response to the tourist destination and thus require strategic marketing. However, the strategic marketing process is very complex and for its successful implementation is necessary to ensure the unity of the participants, because if it’s not provided marketing strategies won’t be properly implemented which will result in reduction of the competitiveness of tourist, profits, etc.
    Keywords: strategic marketing, market trends, marketing mix, analysis.
    JEL: M31 L83
    Date: 2014–09
  4. By: Biljana Iliæ, Dragan Mihajlovic (Faculty of Management in Zajecar, Megatrend University, Belgrade)
    Abstract: Tourism is integral part of modern business, and also part of green economy. Tourism spas must be seen as a major part of the tourism in the countries that are rich in spas. In this case it must be considered as tool of achieving important economic goals. The paper proposes an evaluation model based on TOPSIS, and ELECTRE mathematical methods to help the decision makers in selection of the optimal strategy for Gamzigrad spa development. AHP method is used as ancillary method to determine the weights of criteria. A real case study is used for determination of the development strategies, towards green economy.
    Keywords: modern society, economic goals, green economy, TOPSIS, ELECTRE.
    JEL: Q
    Date: 2014–09
  5. By: Zeynalov, Ayaz
    Abstract: It is expected that what people are searching for today is predictive of what they have done recently or will do in the near future. This research will analyze the eligibility of Google search data to nowcast tourist arrivals to Prague. The present research will report whether Google data is potentially useful in nowcasting or short-term forecasting using by Support Vector Regressions (SVRs), which maps data to a higher dimensional space and employs a kernel function.
    Keywords: Google trends, nowcasting, tourism forecasting
    JEL: C53 E17 L83
    Date: 2014
  6. By: Veronika I. Kabalina (National Research University Higher School of Economics); Kira V. Reshetnikova (National Research University Higher School of Economics); Marina D. Predvoditeleva (National Research University Higher School of Economics)
    Abstract: This paper presents the results of research into the values and norms which are adhered to a Russian tour operator, the employees’ personal business values, and the level of their adherence to company regulations. The empirical data of this research includes the company’s internal documents, four in-depth interviews with senior management employees, and a survey of 98 employees. The value and norm profiles of the organization and its employees were identified, as well as the areas in which they converged and diverged. This research shed some light on those values and norms which are characteristic of a tourism organization, and attempted to fill the gap in the extant knowledge on this topic in the academic literature.
    Keywords: tourism industry, personal values of employees, organizational values, organizational norms, value congruence, Russia.
    JEL: L83 Z13
    Date: 2014

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