nep-tur 2013-12-15 papers

on Tourism Economics

Issue of 2013‒12‒15
one paper chosen by
Laura Vici
Universita' di Bologna

Medical Tourism in the Philippines: Market Profile, Benchmarking Exercise, and S.W.O.T. Analysis By Picazo, Oscar F.

Medical Tourism in the Philippines: Market Profile, Benchmarking Exercise, and S.W.O.T. Analysis

By:	Picazo, Oscar F.
Abstract:	This report reviews the medical tourism industry in the Philippines. It discusses the global market for medical tourism, analyzes the demand and supply aspects of the local industry, and identifies its drivers of growth. It performs an industry benchmarking exercise by looking at benchmarks associated with strategy setting, organization and management, service quality, care, travel and accommodation, and financing. It also conducts an analysis of the strengths, weaknesses, opportunities, and threats of the industry.
Keywords:	Philippines, medical tourism, industry benchmarks, market profile, demand for medical tourists, supply of services and facilities for medical tourism
Date:	2013
URL:	http://d.repec.org/n?u=RePEc:phd:dpaper:dp_2013-45&r=tur

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