nep-tur New Economics Papers
on Tourism Economics
Issue of 2011‒04‒16
two papers chosen by
Antonello Scorcu
University of Bologna

  1. Analysis of Texas Winery Visitor Spending and GOTEXAN Efforts to Promote Winery Tourism By Hanagriff, Roger; Murova, Olga I.
  2. Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach By Reynolds-Allie, Kenesha; Fields, Deacue

  1. By: Hanagriff, Roger; Murova, Olga I.
    Abstract: Swinburne University (Langworthy, Howard, Fiona & Mawson, 2006), agri-tourism is a growing phenomenon in Australia, often most strongly associated with wine regions. Recommendations to improve include creation of tourism regions & cooperatives, cooperation between sectors (CVBs, restaurants), infrastructure development and model development to measurable factors. South African wineries Bruwer, 2003 identified factors that were helpful in developing a wine tourism market of South African wineries. Regarding South Africa wine tourism, areas of winery business that promote tourism include both service provision and destination marketing, development of wine routes forms an integral part of the wine tourism industry, estates sell more wine through the cellar-door and tourism industry needs well-developed infrastructure. To complete this analysis for Texas, an online survey was sent to over 9,000 wine consumers. Preliminary results of this study found that Texas winery travelers spend over $400 per winery visit. Winery tourism outspend typical tourist in Texas with 24% of their spending related to accommodations spending. Wineries involved in promoting tourism visitations have significantly higher sales and winery visitation than those not focusing on tourism as part of the marketing promotions (p<.05). A secondary aspect of this study is to survey Texas wineries and measure their involvement and satisfaction with TDA wine support efforts. The results illustrate that wineries involved in TDA wine promotional programs report higher increases in sales, winery visitations and attribute increases in sales to TDA marketing efforts over those less involved wineries.
    Keywords: Texas Wine, TDA Wine Marketing, State Value of Wine Marketing, Wine Tourism, Rural Tourism, Tourism, Agribusiness, Agricultural and Food Policy, Community/Rural/Urban Development, Marketing,
    Date: 2011–02–06
  2. By: Reynolds-Allie, Kenesha; Fields, Deacue
    Abstract: Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the 2009 total food expenditures, and as a result represent a tremendous potential for developing a sustainable network with local growers. This study seeks to determine restaurant/chefsâ preferences for local food in Alabama using choice based conjoint analysis, as well as, determine challenges faced by restaurants interested in purchasing locally. Availability and lack of knowledge are found to be the major barriers to purchasing locally. Results also suggest there is great potential for direct marketing to restaurants in Alabama that producers are not currently utilizing.
    Keywords: Restaurants, Conjoint, Local, Chefs, Preferences, Marketing, Agribusiness,
    Date: 2011

This nep-tur issue is ©2011 by Antonello Scorcu. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.