nep-tur New Economics Papers
on Tourism Economics
Issue of 2010‒04‒04
six papers chosen by
Antonello Scorcu
University of Bologna

  1. Marketing Concept as a Tool for Development of Tourism in Kosovo By Ukaj, Fatos
  2. Climate Change and Tourism Features in the Caribbean By Moore, Winston; Lewis-Bynoe, Denny; Howard, Stacia
  3. The Supply Side Effects of Climate Change on Tourism By Moore, Winston R.; Harewood , Leandra; Grosvenor, Tiffany
  4. Regional expression of tourism development By Vaz, Margarida; Silva, João Albino; Manso, José Pires
  5. Building Sustainable Historic Centres A Comparative Approach for Innovative Urban Projects By Rabinovich, Adriana; Catenazzi, Andrea
  6. Much Ado About Nothing? – Smoking Bans and Germany’s Hospitality Industry By Michael Kvasnicka; Harald Tauchmann

  1. By: Ukaj, Fatos
    Abstract: Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements.
    Keywords: Marketing concept; Tourisms product; Promotion; Distribution; Price; Globalization; Develop and Competition.
    JEL: M31 M37 L83
    Date: 2010–03–05
  2. By: Moore, Winston; Lewis-Bynoe, Denny; Howard, Stacia
    Abstract: The tourist industry is widely recognised as the key engine of growth in the Caribbean, representing a significant source of foreign exchange earnings and employment. The present study provides an assessment of how climate change could likely impact on regional tourism features. The analysis is undertaken by comparing historical tourism climatic indices to those obtained under the various climate change scenarios. The results suggest that the biggest losers, in terms of deteriorations in their climatic features, are likely to be the Caribbean, Central America and South America.
    Keywords: Tourism climate index; Climate Change; Caribbean
    JEL: Q50 C43 L83
    Date: 2009–12–12
  3. By: Moore, Winston R.; Harewood , Leandra; Grosvenor, Tiffany
    Abstract: Assuming nothing is done to address greenhouse gas emissions, sea levels across the world are anticipated to rise by between 0.2m and 1m over this century. Higher sea levels can be particularly devastating to small states. It is expected that rising sea levels will result in coastal squeezing and the loss of their main tourist attraction, beach tourism. Climate change is also forecasted to result in more severe storm activity, which could also lead to flooding and damage from storm force winds. This study attempts to quantify the potential supply-side effects of climate change on tourism in the small island state of Barbados. Using a database of 181 hotels, a model is employed to evaluate the effects of coastal squeezing and storm activity on accommodation establishments.
    Keywords: Climate Change; Tourism; Caribbean
    JEL: O54 L83 Q54
    Date: 2010–02–20
  4. By: Vaz, Margarida; Silva, João Albino; Manso, José Pires
    Abstract: This paper aims to highlight the importance of tourism to strengthen the capacities of the different regions and their resources. With this goal in mind an empirical study was conducted in a tourist destination located in the inner part of Portugal (Beira Interior), which aimed to measure the satisfaction obtained by tourists and also to identify the elements of the supply that the demand considers more important to choose this destination. The research stated that the symbolic aspects related to the specific resources of the region were the most important elements that help tourists to choose their destination and the same elements are also those that make tourists more satisfied. Assuming that the symbolic contents are in fact the underlying identity of the region, one can conclude that the more the identity of the region is reinforced, the more the difference is motivating and the more this identity is a key factor of its attractiveness
    Keywords: regional development; differentiation; specific resources; tourist destination; demand-oriented assessment
    JEL: L83 R11 C1
    Date: 2010–03
  5. By: Rabinovich, Adriana; Catenazzi, Andrea
    Abstract: Since the 1980s, the promotion of heritage values has gradually become a relevant issue for urban planning. Together with the emergence of new peripheries, inner-city areas and particularly old historic centres, affected by deterioration due to the recession of the last decades, have been the object of study and actions. Consequently, the need to turn the historic centres into areas of development for the market, through legislative measures and investments in infrastructure and services, and the re-evaluation of the heritage value of existing buildings, oscillated between policies which, linked to the mechanisms of economic and cultural globalization, promoted tourism as a source of revenue while striving to find alternatives to gentrification. The renewed priority given to the development of inner-city areas, centred round the rehabilitation of their historic values and central nature, has generated innovative operating modes in the urban environment that seek to reconcile the challenges of modernity, particularly in regard to social inequalities with those of the past, and to rethink the central role of historic centres, their relations with the city and their development in terms of sustainability. The goal of our contribution is to gain a better understanding of the major challenges of the rehabilitation of historic centres within the framework of ‘innovative’ approaches to urban planning, aiming at promoting sustainable living conditions. The analysis is based on an ongoing comparative and transdisciplinary research project, in which the decision-making processes of concrete interventions for the rehabilitation of inner-areas with heritage value are being analyzed in different cities of the world: Buenos Aires, La Havana and Bangkok. The main questions that arose in our analysis concern the contexts allowing for innovation, focusing on those institutional arrangements, which, as modes of governance, were introduced in the interventions, studied.
    Keywords: urban planning, innovative planning, urban governance, decision-making, sustainable development, historic centres, heritage values, access to the city
    Date: 2010
  6. By: Michael Kvasnicka; Harald Tauchmann
    Abstract: Over the last years, public smoking bans have been introduced in most European countries. Unlike elsewhere, in Germany such bans were introduced at state level at diff erent points in time, which provides important intra-country regional variation that can be exploited to identify the eff ects of such bans on the hospitality industry. Using monthly data from a compulsory survey carried out by the German Federal Statistical Offi ce, we study the short-run eff ects that these bans had on establishments’ sales. In contrast to the largely US-based literature, we fi nd that smoke-free policies had a negative (yet moderate) eff ect on establishment sales. Closure rates of businesses in the hospitality industry, however, were not signifi cantly aff ected by the introduction of state smoking bans.
    Keywords: smoking bans; sales; intra-country regional variation
    JEL: L51 I12
    Date: 2010–03

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