nep-tur New Economics Papers
on Tourism Economics
Issue of 2008‒07‒20
three papers chosen by
Antonello Scorcu
University of Bologna

  1. La influencia de la cultura sobre la búsqueda de información. El caso de la vivienda para 'turismo residencial' en la Costa Blanca. By Andreas Kanther; Francisco José Sarabia Sánchez; José Francisco Parra Azor
  2. South Africa 2010: Economic Scope and Limits By Swantje Allmers; Wolfgang Maennig
  3. Managing the Feel-good factor at Mega Sports Events. Contributions to an Eclectic Theory Informed by the Experience of the FIFA World Cup 2006 By Wolfgang Maennig; Marcel Porsche

  1. By: Andreas Kanther (Universidad Miguel Hernández); Francisco José Sarabia Sánchez (Universidad Miguel Hernández); José Francisco Parra Azor (Universidad Miguel Hernández)
    Abstract: The influence of culture in the buying decision process is analyzed by focusing on the information seeking behaviour for a product representing a complex decision making. The literature proves the importance of culture for the decision process while there are hardly any studies available for the real-estate sector. Using a cultural specific approach, the influence of culture (represented by the dimensions of horizontal and vertical individualism and collectivism, risk aversion, and future time perspective) on information seeking behaviour (importance of information sources, information search effort, cognitive effort and perceived risk) is analyzed. The study, with a sample of people from three European countries - Spain, Germany and United Kingdom - who bought a house for residential tourism within the last four years in the Costa Blanca area found significant influences of culture on the different groups and variables considered. Se realiza un análisis de la influencia de la cultura sobre el proceso de decisión de compra, centrándose en la etapa de búsqueda de información en un bien de decisión de compra compleja. La literatura ha incidido en la importancia de la cultura como factor importante, aunque apenas hay literatura en el ámbito del marketing del sector inmobiliario. Tras adoptar un enfoque específico-cultural, se analiza la influencia diferencial de la cultura (medida mediante las dimensiones 'verticalidad-horizontalidad' y 'colectiva-individual', la aversión al riesgo y la orientación al tiempo) sobre la búsqueda de información medida mediante la importancia dada a las fuentes de información, los esfuerzos de búsqueda y cognitivo y el riesgo percibido. El estudio, realizado en una muestra de compradores de vivienda para turismo residencial en los últimos 4 años en la CostaBlanca, procedentes de 3 países europeos -España, Alemania y Reino Unido- muestra la influencia real y significativa de la cultura en los diversos colectivos y variables consideradas.
    Keywords: : Marketing Inmobiliario, Comportamiento del consumidor cross-cultural, Estudio Intercultural, Vivienda, Turismo Residencial, Cultura, Búsqueda de Información, Proceso de Toma de Decisiones. Real-estate marketing, Cross-cultural consumer behaviour, Intercultural study, Residential tourism, Culture, Information seeking, Decision making process.
    Date: 2008–04
  2. By: Swantje Allmers; Wolfgang Maennig (Chair for Economic Policy, University of Hamburg)
    Abstract: This contribution provides an ex post analysis of the economic impacts of the two most recent single-country World Cups (WCs), Germany 2006 and France 1998. Based on macroeconomic indi-cators, the experiences of these WCs appear to be in line with existing empirical research on large sporting events and sports stadiums, which have rarely identified significant net economic benefits. Of more significance are the novelty effects of the stadiums, and “intangible effects” such as the image effect for the host nations and the feel-good effect for the population. The experiences of former WCs provide a context for analysing the scope and limits for South Africa 2010. Like previous host countries, South Africa might have to cope with difficulties such as the under-use of most WC-stadiums in the aftermath of the tournament. On the other hand, this paper examines a handful of arguments why South Africa might realise larger economic benefits than former hosts of WCs, such as the absence of the northern-style ‘couch potato effect’ and the absence of negative crowding-out effects on regular tourism. Furthermore, the relative scarcity of sport arenas in South Africa might induce a larger positive effect than in countries with ample provision of sports facilities. In addition, against the backdrop of continuous declines in South African poverty since 2001, the novelty effect of new stadiums might be of special importance. Finally, the innovative South African ambitions to use stadiums with ‘signature architecture’ as a tool for urban development or to generate external effects for the regional economy are different from former WCs.
    Keywords: Regional Economics, Sports Economics, World Cup, Stadium Impact, Feelgood Factor
    JEL: L83 R53 R58
    Date: 2008
  3. By: Wolfgang Maennig (Chair for Economic Policy, University of Hamburg); Marcel Porsche
    Abstract: One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the 2006 World Cup as an example. Of importance are suitable basic organizational and infrastructure conditions in the realms of security, transport, and ecology. The media activities of public and private sponsors should break away from the traditional narrow focus and classic brand sponsoring in favor of a more socially responsible sponsoring. Sporting success of the home team is important, which may be due in equal measures to the style of play of the team and its demeanor. The creation of generally accessible participation opportunities through free TV in the host country and the setting up of fan festivals can counteract any frustration that might arise from the allocation of ad-mission tickets. Any targeted manipulation of the weather may be considered with due regard to possible ecological implications.
    Keywords: Feel-good Effect, Sports Economics, World Cup, Mega-Events, Image Effects, Public Viewing
    JEL: H83 L83 M14
    Date: 2008

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