| By: |
Maren A. Lau |
| Abstract: |
Since the Chinese economic reforms, the government’s policy towards travelling
and tourism activity has changed. The population of the People’s Republic of
China gained significant rights and possibilities to travel in their own
country and conquer the international tourism market by package tours.
However, the literature so far neglected the motivation of Chinese travellers
in choosing their holiday destination. We compiled a new database of the
preferences of Chinese tourists in domestic tourism and foreign tourists in
China. The identification of the specific preferences of Chinese travellers
helps to assess in how far tourists’ preferences for attractions and regions
are similar. Another aspect of investigation is about the impact of tourism
promotion in China on destination choice. The results of an analysis of
Chinese marketing strategies are translated into recommendations for foreign
travel promotion that targets at Chinese tourists. |
| Keywords: |
Tourism, China, travel motivation, pull factor, tourism promotion |
| JEL: |
L83 |
| Date: |
2006–06 |
| URL: |
http://d.repec.org/n?u=RePEc:sgc:wpaper:108&r=tur |