nep-tur New Economics Papers
on Tourism Economics
Issue of 2006‒10‒14
two papers chosen by
Antonello Scorcu
Universita di Bologna

  1. Tourism policy innovations of an Indian state (Haryana)and their implications By Sharma, Chanchal Kumar
  2. Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response By Rajagopal

  1. By: Sharma, Chanchal Kumar
    Abstract: Haryana was established in 1966 by getting carved out from the heart of the Indo-Gigantic plains. Roughly the size of Belgium, Haryana has a track record of innovative tourism policies.Way back in '70s it was the first state to pioneer highway tourism. It went on to experiment with cultural and pilgrimage tourism in 80s and adventure and golf tourism in 90s and then farmhouse tourism at the turn of the century. While an emphasis on expanding markets for tourism is a praiseworthy move, devising strategies for promoting and protecting local culture, values, heritage, lifestyles and local natural resources and environments is also critical for sustenance of tourism. The paper looks at the socio-cultural dimensions of various tourism strategies adopted by the state of Haryana, in order to underline the importance of ensuring effective planning and management for guaranteeing protection and preservation of cultural heritage, values, local environments and social well-being. It is thus a call for a mature response on part of the government for ensuring sustainable development of tourism. There is a need to develop a strategic framework involving coherent partnership between all the stakeholders, ensuring generation of foreign exchange without creating socio cultural and environmental problems and without having to exhaust assets which cannot be replaced.
    Keywords: tourism policy; highway tourism; adventure and golf tourism; farm house tourism; Haryana; India
    JEL: Z0
    Date: 2005–01–15
  2. By: Rajagopal (Tecnológico de Monterrey, Campus Ciudad de México)
    Abstract: Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The consumer shopping behavior during leisure is largely driven by the recreational infrastructure as a competitive strategy of retailers. This also helps developing store loyalty, innovative concern and the high perceived customer values whereby individuals experience enjoyment from shopping. This paper aims to analyze through an empirical investigation in Mexico, drivers which influence consumers’ leisure shopping behavior and measure customer value in terms of levels of satisfaction. The study also focuses on the role of in-store recreational infrastructure and retail selling strategies in swaying the leisure shopping and driving store loyalty.
    Keywords: Recreational retailing, shopping behavior, store loyalty, customer value, production attractiveness, brand variability
    JEL: C51 C91 D12 M31
    Date: 2006–08

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