| Abstract: |
This paper studies the preferences of tourists visiting the island of Sardinia
(Italy), by means of a choice modelling approach. The focus is on some
specific demand-enhancing effects which should confirm the feasibility of
implementing sustainable tourism policies. Multinomial logit estimations
reveal the strong negative effects resulting from the congestion of tourist
attractions and the major transformation of coastal environments. On the other
hand, recreational services and the proximity of accommodation to the beaches
also seem to be important. The computation of willingness to pay measures and
choice probabilities for hypothetical destinations illustrate how this kind of
approach can provide useful information in determining decision processes by
policy makers and development agencies. |