| Abstract: |
The convergence of gaming and gambling, known as "gamblification", has been a
topic of increasing interest in recent years. Loot boxes, i.e., rewards
offering randomized content in exchange for money or time, have been a
particular focal point. Research has shown links between excessive loot box
consumption and problematic consumption behaviors, leading to several attempts
to regulate loot boxes. Arguments against regulation have been that loot boxes
are conceptually and structurally akin to other unregulated game formats, such
as collectible card games. However, this discourse is often without deeper
analysis of the mechanics of different products at the center of convergence.
Therefore, to add to this knowledge, this article examines the similarities
and differences between booster packs in Magic Arena, their physical
counterparts in Magic: The Gathering, and loot boxes included in digital
games. Particular attention is paid to the ways in which these booster packs
compare to loot boxes in terms of consumption patterns, visual appearance,
contextual factors, and regulation. Analysis reveals that digital booster
packs in Magic Arena differ from both loot boxes and physical card packs, both
due to their direct impact on gameplay, and their unique features afforded by
the digital environment in which they exist. |