| Abstract: |
Artificial intelligence has rapidly shifted from a peripheral technological
tool to a central driver of innovation across industries, and professional
sports are no exception. Within the National Basketball Association, AI
applications have expanded beyond performance analytics into strategic,
operational, and managerial domains. This paper positions AI as a strategic
resource by applying the Resource-Based Theory (RBT), which emphasizes the
importance of valuable, rare, inimitable, and non-substitutable resources in
sustaining competitive advantage. Prior studies have illustrated the
transformative role of analytics in player evaluation, injury prevention,
tactical adjustments, and fan engagement, yet there is limited research that
systematically frames these developments through the lens of RBT. By
synthesizing existing literature and NBA-specific studies, this research
argues that AI functions as a dynamic asset that enhances talent management,
strengthens decision-making, and optimizes organizational efficiency. The
methodology relies on a quantitative assessment of secondary data and prior
empirical studies that measure AI-driven outcomes in basketball contexts,
including performance metrics, coaching decisions, and operational cost
savings. Findings indicate that NBA franchises integrating advanced analytics
and AI systems, such as micromovement tracking and predictive modeling,
achieve measurable advantages in player utilization, game planning, and
resource allocation compared to less technologically adaptive organizations.
Additionally, the results highlight that investment in AI infrastructure
correlates with long-term organizational resilience and sustained success,
supporting RBT’s assertion that strategic resources underpin competitive
positioning. Discussion focuses on the implications for league-wide equity, as
disparities in technological adoption may widen performance gaps, and
considers the potential for AI to evolve as both a tangible and intangible
asset that redefines how NBA teams conceptualize value creation. Future
opportunities include the expansion of AI into fan personalization, virtual
and augmented reality experiences, and enhanced global market strategies, all
of which further illustrate AI’s role as a foundational resource for modern
sports management. This paper contributes to academic discourse by extending
RBT into the sports industry while offering practical insights for NBA
executives, coaches, and policymakers seeking to leverage AI for strategic
advantage. |
| Keywords: |
Artificial Intelligence, National Basketball Association, Resource-Based Theory, Competitive Advantage, Sports Analytics, Talent Management, Strategic DecisionMaking, Organizational Efficiency |