nep-spo New Economics Papers
on Sports and Economics
Issue of 2023‒10‒30
two papers chosen by
Humberto Barreto, DePauw University

  1. Bestimmung und Bewertung von Wachstumsfeldern im Sport By Dilger, Alexander
  2. A Comparison of Professional and Recreational Tennis Players' Self-presentation on Instagram By Vera Paola; Gian Philip R. Antolin; Angela Chriselle Y. Vaquilar

  1. By: Dilger, Alexander
    Abstract: Sport ist eine bedeutende und langfristig wachsende Branche. Es werden Trends innerhalb des Sports und für zukünftige Beschäftigte aufgezeigt.
    Keywords: Sport, Sportmanager, Trend, Wachstum, Wertschöpfung
    JEL: Z20 Z21
    Date: 2023
  2. By: Vera Paola (Research Institute for Economics and Business Administration and Center for Computational Social Science, Kobe University, JAPAN); Gian Philip R. Antolin (Cesar E.A. Virata School of Business, University of the Philippines, PHILIPPINES); Angela Chriselle Y. Vaquilar (College of Arts and Sciences, University of the Philippines, PHILIPPINES)
    Abstract: This study examines the self-presentation activities of female tennis players on the social media outlet Instagram. Drawing on Goffman's (1959) theory of self-presentation, this study sought to understand whether differences existed between the adoption of Instagram by professional and recreational tennis players. Instagram accounts of 63 professional and 50 recreational Japanese female tennis players were examined using content analysis. The findings reveal significant differences in self-presentation tactics of professional and retired tennis players on the focus of the photo, brand or logo visibility, athlete's presence in their photos, the proximity of the shot, facial expression, motion, and touch. Implications for self-branding and image management of female athletes are discussed. Overall, these findings contribute to a better understanding of the Instagrammable aesthetic and female athlete's online behavior in social media.
    Keywords: Regional attractiveness index; Person trip survey; Gravity equation
    Date: 2023–03

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