nep-spo New Economics Papers
on Sports and Economics
Issue of 2019‒01‒28
three papers chosen by
Humberto Barreto
DePauw University

  1. Performance under Pressure on the Court: Evidence from Professional Volleyball By Viktor Bozhinov; Nora Grote
  2. Sport eFANgelism Demographics By Yuksekbilgili, Zeki
  3. Does Star Endorsement Work in China? A Case Study of Star Endorsed Basketball Sneakers By Zhiyuan Carter Ye

  1. By: Viktor Bozhinov (Johannes Gutenberg University); Nora Grote (Johannes Gutenberg University)
    Abstract: This study analyzes how psychological pressure affects performance. It refers to the discussion on differences between choking, i.e., an acute performance decline under pressure and underperformance under pressure. When performance outcomes are not defined binary even slight performance decrements can have huge consequences for future career. To study the consequences of psychological pressure on performance, we employ data on the serving performance of 213 professional volleyball athletes in 226 matches. We do not find any evidence for the existence of severe performance decrements under pressure (i.e. choking). However, athletes serve less effectively under pressure, i.e., they serve less direct points and less good serves. In consequence, we find that these subtler performance changes of serving players negatively affect overall team performance. Thus, we show that even if choking in the sense of an acute failure does not occur, performance decrements harming team production exist. This might be explained by single team members trying to avoid being held responsible for failure. Strengthening group cohesion to reduce psychological pressure on single group members might be a fruitful strategy to cope with similar problems in other working environments.
    Keywords: performance; psychological pressure; choking; underperformance; volleyball
    JEL: D91 J24 L83
    Date: 2018–12–20
  2. By: Yuksekbilgili, Zeki
    Abstract: Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.
    Keywords: EFangelism, Brand Evangelism, Sport Fanatism, Demographic Characteristics
    JEL: M31
    Date: 2018
  3. By: Zhiyuan Carter Ye (Georgetown Preparatory School, Bethesda, MD, USA)
    Abstract: This research was conducted to investigate to what extent the fan-based economy is effective in China. Basketball sneakers, one of the commodities that are most frequently endorsed by celebrities in the field, was used as the center of the study. The research used a survey and received 547 valid responses using the online survey website The behavior of the consumers was analyzed based on how long he or she plays or practices basketball each week. Based on the survey results, we concluded that factors such as brand preference, time dedicated to basketball, and people’s weekly or monthly spending amount indeed have impacts on the tendency of buying celebrity endorsed sneakers.
    Keywords: star endorsement, fan-based economy, basketball sneakers, idol marketing
    Date: 2018–11

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