| Abstract: |
Coproduction is a practice that encourages active interaction between
customers and producers in creating products, services or events. In the urban
management framework the above-mentioned concept is just starting to be put
into practice and is characterized by the involvement of residents in
different city activities' organization including mega events managed by local
authorities. The new types of interaction between residents and authorities
include participation of residents as volunteers in organization and carrying
out of different city events and activities, mass collaboration or
crowdsourcing, crowdfunding, recommendations to external stakeholders,
couchsurfing, and slum tourism. The article examines the theoretical aspects
of coproduction concept introduction in urban development, describes the types
of interaction between residents and local authorities as well as the benefits
of this interaction. The author has developed and empirically verified a
conceptual model for willingness assessment of residents to participate in
coproduction of mega events based on the example of the city of Volgograd
which hosted one of the Football World Cup stages. |