nep-spo 2015-10-04 papers

on Sports and Economics

Issue of 2015‒10‒04
one paper chosen by
João Carlos Correia Leitão
Universidade da Beira Interior

Fußballstudie 2015 - Die Markenlandschaft der Fußball-Bundesliga By Woisetschläger, David M; Backhaus, Christof; Dreisbach, Jan; Schnöring, Marc

Fußballstudie 2015 - Die Markenlandschaft der Fußball-Bundesliga

By:	Woisetschläger, David M; Backhaus, Christof; Dreisbach, Jan; Schnöring, Marc
Keywords:	Fußball-Bundesliga,Vereinsmarke,Markenwahrnehmung,Markenmanagement
Date:	2015–08–24
URL:	http://d.repec.org/n?u=RePEc:zbw:esprep:119604&r=all

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