nep-spo New Economics Papers
on Sports and Economics
Issue of 2015‒08‒07
one paper chosen by
João Carlos Correia Leitão
Universidade da Beira Interior

  1. The Importance of Suspense and Surprise in Entertainment Demand: Evidence from Wimbledon By Paolo Bizzozero; Raphael Flepp; Egon Franck

  1. By: Paolo Bizzozero (Department of Business Administration, University of Zurich); Raphael Flepp (Department of Business Administration, University of Zurich); Egon Franck (Department of Business Administration, University of Zurich)
    Abstract: This paper empirically examines how suspense and surprise explain demand for entertainment. We employ the Wimbledon Championships tennis tournament as a natural laboratory. This setting allows the operationalization of suspense and surprise via the audience’s belief about the final outcome of the match and the observation of the demand for live entertainment via TV audience figures. Using 8,563 minute-level observations from 80 matches between 2009 and 2014, our fixed-effects estimates show that suspense and surprise are both driving forces behind media entertainment demand. Our results have important implications for the design of entertainment content in general in order to maximize entertainment demand.
    Keywords: Suspense, Surprise, Entertainment, TV Audience, Betting Odds, Tennis
    JEL: D83 L82 L83
    Date: 2015–07

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