nep-spo New Economics Papers
on Sports and Economics
Issue of 2015‒07‒11
one paper chosen by
João Carlos Correia Leitão
Universidade da Beira Interior

  1. Willingness-To-Pay For Sporting Success of Football Bundesliga Teams By Pamela Wicker; John C. Whitehead; Bruce K. Johnson; Daniel S. Mason

  1. By: Pamela Wicker; John C. Whitehead; Bruce K. Johnson; Daniel S. Mason
    Abstract: This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness-to-pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness-to-pay – for attendees and non-attendees. Public goods are particularly relevant for reporting a positive willingness-to-pay. Key Words: Contingent valuation method; Bundesliga; Fan bonds; Public goods; Sporting success; Willingness-to-pay
    JEL: L83 H41
    Date: 2015

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