| Abstract: |
In the course of preparations to the 2012 European Football Championship (Euro
2012) many doubts have arisen as to the actual cost-benefit balance affecting
the hosting country. The event is accompanied by intense promotion of the
agglomeration and the region, especially abroad. In effect, one can anticipate
the competitive position of both the region and the businesses operating there
to improve. In this paper, the micro level is considered, namely the potential
impact of Euro 2012 on the business decisions in selected sectors,
particularly connected with the mega sport event in the Pomeranian region.The
research reported in this study focused on the relationship between UEFA Euro
in Poland and the decisions taken by representatives of SMEs. |