| Abstract: |
This paper presents a new method of calculating match importance (a common
variable in sports attendance demand studies) using Monte Carlo simulation.
Using betting odds and actual results of 12 seasons of English Premier League,
it is shown that the presented method is based on realistic predictions of
match results and season outcomes. The Monte Carlo method provides results
closest to Jennett’s approach; however, it does not require ex-post
information and can be used for any type of season outcome. |