2012-05-02 papers

on Sports and Economics

Issue of 2012–05–02
two papers chosen by
Humberto Barreto, DePauw University

Looking at sports: Values and strategies for international management By Nufer, Gerd; Reimers, Ann-Christin
Lessons from sports: What corporate management can learn from sports management By Nufer, Gerd; Bühler, André W.

Looking at sports: Values and strategies for international management

By:	Nufer, Gerd; Reimers, Ann-Christin
Abstract:	Although sport is generally defined as motor activity, it has always been much more than that. Many years ago, people already contrasted the games against the more serious demands of employment or against military conflicts, which led to a special status of sports that lasts until today. Since management and sports follow the same objective of achieving highest performance, correlations between these two fields nowadays become increasingly interesting in terms of corporate and business unit strategy. This elaboration aims to point out how organizations as well as individuals can benefit from the general and psychological values and strategies of professional sports, by first looking at the general framework of professional sports and further applying approaches from various types of sports directly to certain business areas. --
Date:	2011
URL:	https://d.repec.org/n?u=RePEc:zbw:esbwmm:201102

Lessons from sports: What corporate management can learn from sports management

By:	Nufer, Gerd; Bühler, André W.
Abstract:	Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough. These days, sporting bodies and codes have to be professional in order to survive in an extremely competitive mar-ket. Therefore, sporting organizations adopt and adapt management practices and techniques, human resource approaches and marketing strategies. They learn from corporate businesses of other industry sectors. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can sports management serve as a role model for corporate management? We start with the description of some existing parallels between sports and corporate management in general. We then focus on how sporting organizations make use of globalization, human resources and marketing. Especially with regard to human resources and marketing, we will see that sports is far ahead of today's corporate management in these areas - there is a lot to learn for corporate management from the strategies and approaches used in the world of sports. --
Date:	2011
URL:	https://d.repec.org/n?u=RePEc:zbw:esbwmm:200607

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