| By: |
Coates, Dennis (Dept of Economics, UMBC);
Humphreys, Brad (University of Alberta, Department of Economics);
Zhou, Li (University of Alberta, Department of Economics) |
| Abstract: |
We develop a consumer choice model of live attendance at a sporting event with
reference-dependent preferences. The predictions of the model motivate the
“uncertainty of outcome hypothesis” (UOH) as well as fan’s desire to see
upsets and to simply see the home team win games, depending on the importance
of the reference-dependent preferences and loss aversion. A critical review of
previous empirical tests of the UOH reveals significant support for models
with reference-dependent preferences, but less support for the UOH. New
empirical evidence from Major League Baseball supports the loss aversion
version of the model. |
| Keywords: |
uncertainty of outcome hypothesis; attendance demand; prospect theory |
| JEL: |
D12 L83 |
| Date: |
2012–04–03 |
| URL: |
https://d.repec.org/n?u=RePEc:ris:albaec:2012_007 |